article thumbnail

How decision intelligence unlocks hotel data for better insights

Cloudbeds

For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. While better than operating without data, this approach is reactive and inefficient, resulting in missed opportunities.

article thumbnail

What is a bed bank? List of bed bank examples for hotels

SiteMinder

A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. By collaborating with bed banks, hotels gain access to international markets and diverse travel audiences. What is a bed bank? How does the concept of a bed bank work?

OTA
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

EBITDAR explained: Driving financial health for hotels

Cloudbeds

EBITDAR (Earnings Before Interest, Taxes, Depreciation, Amortization, and Restructuring/Rent) is a profit metric that excludes costs not directly related to operational performance. EBITDAR is calculated using details from the income statement, which presents a company’s revenues and operating expenses over a specific period.

article thumbnail

Hotel Marketing in 2025: Proven Strategies to Drive Direct Bookings

AskSuite

SiteMinder’s 2024 study adds that reservations booked directly on a hotel’s website average US $519 , compared to US $320 viaOTAs, underscoring how direct marketing can yield substantially higher revenue. AI is no longer a trend, it’s a core capability for hotels aiming to streamline operations and increase revenue.

article thumbnail

Cheryl Brown appointed Vice President of Marketing at Live! Casino & Hotel Virginia

eHotelier

Brown will oversee all facets of marketing, including advertising, events and promotions, entertainment, and database strategy. in 2019 as Director of Loyalty Marketing at Live! Casino & Hotel Maryland and rose to lead database and direct marketing for Cordish Gaming as Vice President of Loyalty Marketing.

article thumbnail

Hotel Business Plan

Xotels

Strategic Plan This exists of 3 parts: Marketing : How exactly will you attract customers/guests? How will your direct marketing work? In short, your hotel marketing strategy should cover everything there is to know about how to market your hotel. Operations Plan How will you run your hotel?

article thumbnail

H World Group Fully Upgrades Its Overseas Loyalty Program

Hospitality Tech

H World Group moved to a unified global distribution platform, integrating inventory management, connection of direct marketing channels, price control and membership matters across the Group's domestic and overseas operations.