Direct Marketing Management OTA 
SiteMinder
JANUARY 8, 2025
A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. Serving as intermediaries in the travel industry, bed banks enable hotels to increase occupancy without directly managing complex distribution channels.
Cloudbeds
NOVEMBER 15, 2024
This scalability is especially valuable for hotels – as more information is collected about guest behavior, booking trends , and occupancy patterns the more precise rate adjustments, inventory management, and marketing strategies will be in the future. Why it’s important for hotels? Why it’s important for hotels?
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Cloudbeds
JANUARY 22, 2025
The costs above are excluded because they would skew earnings results since they are either beyond managements control, non-cash expenses, or one-off costs. Although management is expected to have strategies in place to minimize tax expenses, taxes do not depend on operational efficiency and can vary from region to region.
Cloudbeds
MARCH 15, 2023
What is a direct booking? Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. With direct bookings, lodging operators own their guest data and can pick and choose what information they collect during the booking process.
Hotel Speak
JULY 20, 2023
OTAs have transformed the way travelers book their accommodations. However, for hotels, these bookings come with their own set of challenges, as OTAs have a profound impact on the revenue of hotels. Usually, OTAs hide guests’ real email, address, and phone numbers to prevent hotels from reaching out directly for future bookings.
Cloudbeds
DECEMBER 17, 2024
Ensure you have systems in place ahead of time to collect guest information, including your property management system (PMS) , customer relationship management (CRM) system, and point-of-sale system. Booking source Document the source profile of your guests, whether they booked via an OTA, a travel agent, or your direct booking site.
MediaBoom
MARCH 14, 2024
This includes claiming your Google My Business listing, managing online reviews, and ensuring your hotel’s name, address, and phone number (NAP) are consistent across the web. Here’s why reputation management should be a priority and how it can significantly impact your success.
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