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SiteMinder’s 2024 study adds that reservations booked directly on a hotel’s website average US $519 , compared to US $320 viaOTAs, underscoring how directmarketing can yield substantially higher revenue. At the same time, travelers visit an average of 38 websites before they book accommodations , making standout content crucial.
In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.
What is a direct booking? Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. This brief review will give you the foundation to understand the place of direct sales within your distribution strategy.
Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. It’s not limited to digitalmarketing, and uses various mediums. What is the target market for luxury hotels?
Without cohesive guest insights, it becomes nearly impossible to create meaningful, personalized interactions todays travelers have come to expect. Booking source Document the source profile of your guests, whether they booked via an OTA, a travel agent, or your direct booking site. Thats where guest profiles come in.
Call-to-action Landing Pages Download Our Latest Whitepaper The Ultimate Guide to Luxury DigitalMarketing Receive your FREE copy of “The Ultimate Guide to DigitalMarketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.
Call-to-action Landing Pages Download Our Latest Whitepaper The Ultimate Guide to Luxury DigitalMarketing Receive your FREE copy of “The Ultimate Guide to DigitalMarketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.
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