Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing? Upsell and cross-sell.

Cost Per Click 52

Cost Per Click Marketing Market OTA 52

Cloudbeds

JULY 27, 2023

Free Bookings Links vs. Trivago’s ads When advertising on Trivago, you can choose between three campaign models: pay-per-click (or cost-per-click), pay-per-booking, and pay-per-stay. In the cost-per-click model (CPC), the hotel pays the amount it bids for each click.

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

Travelboom Marketing

JUNE 10, 2024

Leaving AI to watch for trends in Google Ads performance leads to smarter PPC bidding strategies without adding to your workload. The improved decision-making and intuitive campaign adjustments ensure the hotel’s cost-per-click marketing is beneficial and cost-effective.

Cost Per Click 52

Cost Per Click Small Business Marketing Market 52

Up Hotel

DECEMBER 9, 2024

To maximise ROI, consider: Cost-Effective Platforms: Google Ads, Microsoft Ads and Bing Ads often deliver lower cost-per-click rates while helping hotels reach niche audiences. Optimised Campaigns: Use compelling ad copy, well-designed landing pages, and robust conversion tracking to refine your PPC strategy.

ROI 40

ROI OTA Hotels Cost Per Click 40

SiteMinder

JULY 13, 2024

The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Guest segmentation allows hotels to identify high-value segments, target them with tailored promotions and packages, and differentiate their offerings in a competitive market landscape.

Revenue Management 98

Revenue Management Revenue Management OTA 98