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Impact of New DMA legislation: Future of Google + Hotels in Europe

Hotel Speak

The DMA currently identifies 24 core platform services as Gatekeepers, with Google a key player, alongside online travel agency (OTA), Booking.com, designated in May 2024. What the DMA changes mean for your Google strategy Google is used in 90% of searches. However, in reality this isnt the impact we have witnessed so far.

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Google hotel ads’ sunsets commission-based bidding, now what?

gcommerce

On February 20th, Google officially sunset its commission-based bidding strategy for Google Hotel Ads, leaving properties across the globe faced with the difficult decision of whether or not to fund their own Google Hotel Ads program or go dark and let the OTAs gobble up revenue share. What if there were a better option?

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The Most Profitable Marketing Channels for Hotels

Travelboom Marketing

We’ve detailed the most profitable marketing channels for hotels to help you reduce costs, improve performance and increase your bottom line. Profitable Marketing Channels for Hotels CPC Marketing for Hotels Cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience.

Market 97
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6 Effective Hotel Marketing Strategies to Boost Your Revenue

Xotels

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

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What is hotel metasearch marketing? The complete guide for lodging properties

Cloudbeds

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.

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Resort Marketing – 12 Ways to Boost Your Resort Bookings

MediaBoom

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers.

Resorts 87
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10 Benefits of CPC Marketing for Hotels

Travelboom Marketing

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. Plus, when you use mobile PPC ads , you can reach customers anywhere.

Market 52