Hotel Speak

JANUARY 25, 2024

Increased bidding on key search terms, including ‘brand searches’ that identify particular hotels, has sparked a sudden increase in cost-per-click, with Google Ads rising 62.5% A knock-on effect of this is that the revenues associated with organic search have fallen 15.3% from $0.16 to $0.48 (up 128.6%).

OTA 111

OTA Cost Per Click Hotels Cancellation 111

MediaBoom

JUNE 27, 2024

Analyze your overall marketing budget and allocate a portion specifically for pay per click advertising. Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI). These keywords are crucial as they determine who sees your ad and the ad’s intent.

Intent 97

Intent Hotels ROI Branding 97

MediaBoom

OCTOBER 20, 2023

Next, gauge the click volume by multiplying your average click-through rate (or your anticipated CTR) by impressions. Now you’re ready to narrow your ad spend by multiplying your average cost per click by the click volume. Keywords should go in groups based on relevancy and search intent.

Management 98

Management Cost Per Click Hiring Services 98

Cloudbeds

MARCH 15, 2023

Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions. Different types of bookings will bring you varying amounts of revenue and profit.

OTA 99

OTA Sales Revenue Hotels 99

Cloudbeds

JANUARY 10, 2025

Metasearch engines, on the other hand, work on a cost-per-click business model (something well discuss in more detail below). Bidding on metasearch ads Depending on the platform, hotels typically can choose between two metasearch payment models: cost-per-click (CPC) or commission-based.

Cost Per Click 52

Cost Per Click Marketing Market OTA 52

MediaBoom

AUGUST 18, 2023

This will help you target high-intent customers, capture more traffic, and ultimately increase sales and revenue. Then you tell Google precisely who to target with keywords or specific landing pages with their “custom intent” category in audience targeting. Viewable Cost-Per-Thousand Impressions (vCPM) — based on ad viewability.

Display Ads 52

Display Ads Cost Per Click Intent Branding 52

Q4Launch

OCTOBER 25, 2021

There is no golden ticket to increasing your return on ad spend (ROAS), but one key thing to remember with pay-per-click (PPC) optimization and targeting is that Bid Adjustments are all-important. Over time, PPC optimization will deliver significant gains in ROAS and revenue by showing ads to your most likely bookers.

Cost Per Click 52

Cost Per Click Revenue Market Marketing 52