Cloudbeds

JANUARY 10, 2025

OTAs work on a commission model, typically charging hotels a percentage of the total booking value (room rate + taxes and fees). Metasearch engines, on the other hand, work on a cost-per-click business model (something well discuss in more detail below). What is hotel metasearch marketing?

Cost Per Click 52

Cost Per Click Marketing Market OTA 52

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Marketing Market 40

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Marketing Market Cost Per Click 52

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Revenue Sales Hotels 98

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? Luxury hotel advertising includes elements of positioning, emotional engagement, and visual storytelling. Hopefully, those hotel ad examples piqued your interest and inspired you to review your marketing campaigns more seriously.

Hotels 52

Hotels Branding Marketing Market 52

SiteMinder

JULY 13, 2024

It would seem that more advanced revenue practices should lead to greater profitability for the hotel, but that has not necessarily been the case. The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Revenue management strategy 2.

Revenue Management 98

Revenue Management Revenue Management OTA 98