Hotel Speak

JANUARY 15, 2025

Analysis of 27million Cost per Click (CPC) impressions shows hotels are forced to pay an average of 47% more per click than if they offered the lowest nightly rate on their own website, a study by global hotel technology specialist SHR shows 1. To learn more about SHR, visit www.shrgroup.com.

Cost Per Click 105

Cost Per Click OTA Digital Marketing Hotels 105

MediaBoom

APRIL 24, 2024

Average Cost-Per-Click (CPC) Understanding Average Cost-Per-Click (CPC): Your Average Cost-per-Click (CPC) tells you how much you pay, on average, each time someone clicks on your ad. The cost calculator can help you forecast the impact of adjustments before implementation.

Cost Per Click 97

Cost Per Click ROI Sales Forecasting 97

SiteMinder

DECEMBER 3, 2023

Websites such as Trivago and Skyscanner are experiencing rapid growth (68% and 42% year-on-year respectively), and a study by Momondo forecasts the comparison sites market to grow more than 40% by 2017. Use travel comparison sites Travel comparison sites have been instrumental in empowering consumers, and usage in the UK is high.

Cost Per Click 106

Cost Per Click Travel OTA Consumer 106

MediaBoom

NOVEMBER 14, 2023

Download Our Latest Tool Download Our Free Google Ads Cost Calculator Dynamically calculate the cost and return on investment of Google Ads campaigns. Cost per Click Take your average daily or monthly costs, and divide them by the total clicks for that time period.

Cost Per Click 52

Cost Per Click Marketing Strategy Real Estate Business 52

SiteMinder

JULY 13, 2024

Without it, your business is essentially forfeiting the ability to boost bookings, revenue and profit, offer competitive rates and promotions, and forecast effectively. The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Travelboom Marketing

MAY 24, 2024

When a lower demand is forecast, deploying special promotions encourages bookings and evens out revenue. Segmenting the hotel’s advertising audiences into groups with similar characteristics creates opportunities for tailored messaging to maximize your cost-per-click ad dollars —and your profits.

Revenue Management 52

Revenue Management Revenue Management Cost Per Click 52

gcommerce

FEBRUARY 13, 2023

With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. Paid Search For the last 2 decades, paid search has been the leading digital marketing channel for hotels and resorts and over that time Cost-Per-Clicks (CPCs) have had peaks and valleys.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52