gcommerce

APRIL 22, 2025

Shift to budget and CPC based hotel ad campaign management One option is shifting towards a media spend and cost-per-click campaign strategy. With this option, hoteliers are now left to fund and their campaign media budgets and shift to a cost-per-click bid strategy.

52

52

Travelboom Marketing

MARCH 21, 2024

We’ve detailed the most profitable marketing channels for hotels to help you reduce costs, improve performance and increase your bottom line. Profitable Marketing Channels for Hotels CPC Marketing for Hotels Cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience.

Market 97

Market Marketing Cost Per Click Email Marketing 97

MediaBoom

JULY 4, 2023

Email Marketing Email marketing is a universal method to reach homebuyers with an impressive ROI. After all, most people check their email every day. Real estate professionals have an element of control on their side when creating an email campaign. Mediaboom is here to help.

Real Estate 90

Real Estate Digital Marketing Marketing Market 90

gcommerce

FEBRUARY 13, 2023

Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. Right now, we are in a valley with CPCs at a 22.5% decrease YoY.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

gcommerce

MAY 22, 2023

Why is email marketing important for hotels? Contrary to popular belief, email marketing for hotels is not dead, but rather one of the best channels for directly engaging with your present and past customers. In fact, on average email returns $44 for every $1 spent. Learn more about email marketing today!

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97

Travelboom Marketing

MAY 24, 2024

Segmenting the hotel’s advertising audiences into groups with similar characteristics creates opportunities for tailored messaging to maximize your cost-per-click ad dollars —and your profits. Automated pricing and AI-based optimization help hotel brands do more with limited staff.

Revenue Management 52

Revenue Management Revenue Management Cost Per Click 52

Cloudbeds

FEBRUARY 15, 2023

She clicks on the link to your hotel booking engine from the site, but ultimately she goes to Booking.com because it’s showing the lowest price, and she books there. Each of these touchpoints can come with costs to your hotel. Technology costs Technology and automation can be another acquisition cost.

OTA 52

OTA Cost Per Click Revenue Marketing 52