Hotel Speak

JANUARY 25, 2024

Increased bidding on key search terms, including ‘brand searches’ that identify particular hotels, has sparked a sudden increase in cost-per-click, with Google Ads rising 62.5% A knock-on effect of this is that the revenues associated with organic search have fallen 15.3% from $0.16 to $0.48 (up 128.6%).

OTA 111

OTA Cost Per Click Hotels Cancellation 111

MediaBoom

OCTOBER 20, 2023

PPC Management Case Study #2 – VB Events Another successful example is VB Events , an Italian event-planning business that chose Mediaboom’s digital marketing services. Our paid advertising reduced their cost per conversion by 35 percent, increased clicks by 828 percent, and conversions by more than 2,100 percent.

Management 98

Management Cost Per Click Hiring Services 98

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing? Increase revenue and profitability.

Cost Per Click 52

Cost Per Click Marketing Market OTA 52

Cloudbeds

JULY 27, 2023

Trivago’s Free Booking Links provide hoteliers with a unique distribution channel for their website rates and availability, giving them more visibility and the opportunity to generate more direct revenue. In the cost-per-click model (CPC), the hotel pays the amount it bids for each click.

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

Cloudbeds

MARCH 15, 2023

Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions. Different types of bookings will bring you varying amounts of revenue and profit.

OTA 99

OTA Sales Revenue Hotels 99

gcommerce

FEBRUARY 22, 2023

In Google Hotel Ads, Cost per Click (CPC) is duplicated per night, which quickly adds up. Hotel 2, the shortest test, saw a decrease to most metrics, with CPC, Revenue/Click, and ROAS remaining flat. Hotel 3 saw an improvement to most metrics, with the exception of increased CPC and flat Clicks.

Cost Per Click 52

Cost Per Click Hotels Revenue Market 52

MediaBoom

JUNE 27, 2024

Analyze your overall marketing budget and allocate a portion specifically for pay per click advertising. Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI). This targeted approach enhanced brand awareness and drove significant revenue growth.

Intent 97

Intent Hotels ROI Branding 97

Travelboom Marketing

JUNE 10, 2024

The improved decision-making and intuitive campaign adjustments ensure the hotel’s cost-per-click marketing is beneficial and cost-effective. The new profit optimization goals within PMAX allow advertisers to focus on their return on investment (ROI) rather than only revenue.

Cost Per Click 52

Cost Per Click Small Business Marketing Market 52

Cloudbeds

FEBRUARY 15, 2023

She clicks on the link to your hotel booking engine from the site, but ultimately she goes to Booking.com because it’s showing the lowest price, and she books there. Each of these touchpoints can come with costs to your hotel. So basically, just over a quarter of your room revenue went to acquisition costs.

OTA 52

OTA Cost Per Click Revenue Marketing 52

Hotelogix

AUGUST 27, 2024

Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.  Increase Bookings and Revenue: Being on more than one platform let’s hotels adjust prices and fill more rooms.

Global Distribution System 52

Global Distribution System OTA Revenue Cost Per Click 52

MediaBoom

AUGUST 18, 2023

By setting specific marketing objectives (build awareness, influence consideration, or drive action), you limit the scope of your ad campaign to a small group. This will help you target high-intent customers, capture more traffic, and ultimately increase sales and revenue.

Display Ads 52

Display Ads Cost Per Click Intent Branding 52

Xotels

JUNE 2, 2023

While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient. Hilton launched a program called ‘Stop Clicking Around’. Article Summary: Top 6 Hotel Marketing Strategies to Boost your Revenue 1.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Marketing Market 40

Up Hotel

DECEMBER 9, 2024

Hotels can improve GEO by creating detailed FAQs about nearby attractions, local experience guides, personalised travel tips, and service descriptions, all backed by statistics, reviews, and citations to boost visibility and relevance in an AI-driven digital world.

ROI 40

ROI OTA Hotels Cost Per Click 40

MediaBoom

JUNE 30, 2023

When it comes to your budget, you’ll often choose between a daily budget (the average amount you’re willing to spend per day) or a lifetime budget (the total amount you’re willing to spend throughout the campaign duration). All of this will be based on a cost per result.

Cost Per Click 52

Cost Per Click Market Marketing Digital Marketing 52

MediaBoom

AUGUST 23, 2024

Travel metasearch engines are very similar to digital ad platforms, as they earn money through CPA (cost per acquisition), CPI (cost per impression), and CPC (cost per click.) Social Media Marketing and Content Creation Social media is your resort’s virtual living room.

Resorts 98

Resorts Marketing Market Marketing Strategy 98

MediaBoom

MARCH 28, 2024

Advertising affords you the opportunity to increase your leads , improve your visibility and brand awareness, elevate engagement, and earn more bookings, boosting your revenue. What is hotel advertising, and how is it different from standard hotel marketing? Do you have more questions?

Hotels 52

Hotels Branding Marketing Market 52

gcommerce

MAY 22, 2023

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! how do we attribute revenue?

Digital Marketing 97

Digital Marketing Marketing Market Hotels 97

MediaBoom

MARCH 4, 2024

Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales. Cash deals are also on the rise.

Real Estate 98

Real Estate Digital Marketing Marketing Market 98