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Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. The OTA adds a member discount on top.
Manual distribution management was not a sustainable proposition Before switching to STAAH, the Chalets 1066 team used its PMS, Planyo, to manage bookings, but syncing rates and availability across multiple OTAs was a manual and error-prone process. Overbookings were a concern, and ensuring rate parity across channels consumed valuable time.
But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. With the advancement of tech, data analytics, and changing consumer behavior, you may not need to lean on aggressive discounts to drive performance.
Advanced Strategies to Maximize Revenue a. Dynamic Pricing: Real-Time Revenue Optimization c. GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs).
Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. The OTA adds a member discount on top.
At the 2025 HSMAI Commercial Strategic Conference, leaders from Crescent Hotels, Expedia Group, and Booking.com highlighted how OTAs offer not just distribution, but data-driven insights, technology tools, and strategic partnerships that can significantly enhance hotel performance and guest engagement in the age of AI. weve got you covered.
Inconsistencies across online travel agents (OTAs) was common. Being manual, a limited number of OTAs could be leveraged to reach the right audiences at he right time, limiting online visibility. As a result of poor data collection, manual distribution management and lack of integrations, revenue optimisation was poor.
Studies show that hotels lose up to 20% of their annual revenue to chargebacks caused by guest disputes, unclear cancellation policies, and OTA-related miscommunication. For hoteliers, this doesn’t just mean lost revenue—it also leads to operational inefficiencies and added pressure on staff.
A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. These rooms are then resold to various travel distributors, such as OTAs, tour operators, and travel agents, who then offer them to end consumers.
Key takeaways Secondary OTAs undercut rates: Small, non-major OTAs often list hotel rooms below official direct or OTA rates, leading to widespread rate disparities. OTA member rates undermine parity: Programs like Expediaâs âOne Keyâ offer member-exclusive rates that may undercut a hotelâs best available rate.
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels in key tourism destinations across Southeast Asia, including Malaysia, Vietnam, Singapore, Indonesia, Thailand and Philippines, over the past year.
Inconsistencies across online travel agents (OTAs) was common. Being manual, a limited number of OTAs could be leveraged to reach the right audiences at he right time, limiting online visibility. As a result of poor data collection, manual distribution management and lack of integrations, revenue optimisation was poor.
If there’s a sudden change, for example, an influx of last-minute bookings hits the system, the platform can enable revenue managers to adjust room rates dynamically to maximize revenue. Decision intelligence unifies the full range of pricing decision-making through both OTAs and direct bookings. Why it’s important for hotels?
Manual rate updates time consuming and error-ridden Before STAAH , Grand Sunshine Resort had significant day-to-day challenges in managing room rates, availability and guest reviews. Not only was this time-consuming, but it also increased the risk of errors and inconsistencies across booking platforms.
As you might expect, rate parity is highly beneficial to online travel agents (OTAs) that have access to a vast number of travellers and charge commission rates to property owners/operators. Wide rate parity With wide rate parity, a hotel or B&B agrees not to undercut the room prices that an OTA charges for their hotel.
trillion by 2028, with online travel agencies (OTAs) like Booking.com contributing a significant chunk to hotel bookings – accounting for nearly 40% of all online hotel reservations in some regions (Statista, 2023). To stay competitive, hoteliers must optimize their OTA operations for better efficiency and guest experience.
Gone are the days of dealing with multiple systems for reservations, revenue management, and guest engagement. Spreadsheets for revenue tracking. This fragmented approach results in siloed data, time-consuming manual tasks, and an increased risk of errors. Identify upselling opportunities to boost revenue.
A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenue management and distribution efforts to maximise total hotel revenue. Market shifts and changes in consumer behaviour are many and varied, and often overlap. There’s no one trend that a hotel must focus on.
Hotel management challenged by seasonality in the mountains When Ana Sánchez joined Snö Hotels as Revenue Manager over five years ago, she encountered an exciting challenge; helping to build a hotel chain from scratch that specialised in snow and mountain destinations – using the right technology from day one.
Managing online bookings is one of the biggest challenges for hotels today, especially when they work with multiple Online Travel Agencies (OTAs) like Booking.com, Expedia, and Agoda. It acts as a central hub that syncs your hotels availability, pricing, and bookings across all your connected OTAs in real time.
Managing availability and rates across multiple OTAs was time-consuming and often inconsistent,” says Steffen Dittrich from Gilmer Apartment Hotel. By enabling Get Google , Gilmer now appears directly in Google Hotel Search results — allowing guests to book direct without detouring through OTAs. Google Hotel ads integration.
According to PwC, 70% of consumers now expect companies to offer self-service options, and the travel and hospitality sector ranks among the top industries adopting AI to meet this demand. With tools like AskFlow , hotels can automate revenue-generating conversations: Cart recovery : Reach travelers who started a booking but didn’t finish.
As a result revenue was missed and the guest experience in bookings was below par. With STAAHs Channel Manager , the team gained a single command centre to manage rates, inventory, and availability across all online travel agents (OTAs). Manual update of rates and availability across multiple channels was error-prone and inconsistent.
Those details back up the promise and set the property apart from the sea of generic listings on OTAs. With this you’ll see a number of benefits: A recognised brand lifts revenue : When travellers trust what they will get, they book earlier, choose higher-value rooms and are less tempted by last-minute discounts.
Whether you run a cozy guesthouse, a charming boutique hotel, or a unique B&B, you’ll discover how to set rates that fill rooms without leaving money on the table, reach more of your ideal guests without breaking the bank, and streamline those time-consuming daily tasks.
EBITDAR formula explained One way to calculate EBITDAR is first to determine earnings by subtracting all expenses from revenue and then adding back five cost categories. EBITDAR is calculated using details from the income statement, which presents a company’s revenues and operating expenses over a specific period.
Many hotels focus on traditional marketing methods but fail to expand their reach across multiple online channels, such as social media , search engines, and OTAs (Online Travel Agencies). According to a BrightLocal survey, 87% of consumers read online reviews before making a booking decision.
RaccoonRev Plus is engineered to bridge the gap between basic rule-based pricing and the full complexity of traditional Revenue Management Systems (RMS). âThe idea of a ârevenue co-pilotâ is simple: youre still in control, but youâre no longer flying solo. âRevenue management is just the beginning.
OTAs remain dominant: Over 55% of sources cited in AI-generated results come from OTAs, especially those partnered with OpenAI (Tripadvisor, Expedia, Booking.com). Even OpenAI researchers donât fully understand why LLMs choose certain hotel resultsâits a "black box" similar to early search engine behavior. weve got you covered.
Let’s be honestrunning a hotel while managing its revenue at the same time is a balancing act. From making sure staff, guests, and smooth operations are all attended to, we can understand why revenue management so frequently gets put on the back burners. What Are Revenue Management Tools? Thats where outsourcing comes in.
No longer relying solely on OTAs or direct search, travelers are turning to conversational agents like ChatGPT and integrated AI features within social media platforms for personalized travel discovery. Leading OTAs and platforms like Booking.com, Expedia, and Tripadvisor are already investing in their own AI booking assistants.
This not only streamlines the ordering process but also increases revenue opportunities for hotels by encouraging upselling and cross-selling. This feature not only improves operational efficiency but also aligns with the growing consumer demand for sustainable practices.
These fees can increase revenue and profitability without raising the room rate: the headline price that has an influence on booking decisions. Learn more Why do hoteliers apply surcharges? Hoteliers apply surcharges to offset certain operating costs, and to monetise certain amenities or services.
âFor independent operators, loyalty has historically meant handing over guests and revenue to third-party platforms,â said John Sutton, Founder and CEO of Journey. Instead of relying on one channel, younger consumers are engaging in fragmented, multi-platform research journeys that blend social media, user-generated content, and AI tools.
7/8/2025 Technoheaven Launches Next Generation Global Bed Bank Platform Technoheaven (TH) announced the launch of its next generation global bed bank platform, providing travel agents, tour operators, OTAs and DMCs with access to more than 1 million properties around the world. For more information, visit www.hospitable.com.
At the forefront of this shift is Agoda, the Singapore-based OTA, which has doubled its revenue since 2020 by leveraging in-house technology, open-source tools, and AI-driven personalisation. Key takeaways Massive growth backed by tech: Agodas revenue jumped from $1.2B in 2020 to $2.2B weve got you covered.
A year ago, Accentureâs Consumer Pulse Survey found that travelers felt booking a hotel was harder than buying a car and that choosing a flight was almost as hard as choosing a mortgage. Further testing of hypotheses was conducted via AI-moderated interviews with 300 consumers across 12 countries between January 20 and February 4, 2025.
Not sure how online travel agencies (OTAs) work Social media feels overwhelming Don’t know how to manage online reviews Here’s what you can do: Start small: Pick one platform (like Facebook) and master it before moving on. You’re not alone. Many small hotel owners feel the same. What’s the problem? Did you know?
In this article, you’ll discover why mobile marketing is so powerful for hospitality and learn 12 smart strategies to boost bookings, improve guest satisfaction, and increase revenue—all from the palm of your hand. Today’s ‘digital first’ travelers are accustomed to this thanks to OTAs, ride-shares, and airlines.
Let's explore how you can leverage online reviews to boost your hotel's revenue in 2025. Data-Driven Hospitality Big data and AI are our new revenue managers, optimizing operations better than a seasoned GM. We're talking hotel operations as clean as our freshly laundered linens!
With new categories like Marketplaces and Social Media with Booking, the chart reflects an industry increasingly focused on flexibility, direct revenue growth, and technology that delivers measurable returns. weve got you covered. By submitting this form, you agree to receive email communication from Hospitality.today and its partners.
Viator is Tripadvisorâs crown jewel: 12% YoY growth, nearly matching Tripadvisorâs core revenue ($855M vs. $929M) with 400,000+ bookable experiences worldwide. Now operating profitably, with OTA-like margins and a strong competitive moat. Hotel business in decline : Hotel meta-search revenue down 10% YoY.
An original equipment manufacturer for the hospitality industryâs top hotels, consumer digital signage, and airline seatback video players, Enseo became a full-service hospitality integrator in 2013, delivering brand customization. In hospitality, 41% of consumers say a great booking experience makes them more forgiving of bad reviews.
It enables schedule and rule enforcement, over-the-air (OTA) firmware and setting updates, notifications, as well as analytics and reporting for smarter energy management. In hospitality, 41% of consumers say a great booking experience makes them more forgiving of bad reviews. For more information on Quore, visit www.quore.com.
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