Remove Consumer Remove Direct Marketing Remove Hotels
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How decision intelligence unlocks hotel data for better insights

Cloudbeds

For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.

Upsell 105
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What is a bed bank? List of bed bank examples for hotels

SiteMinder

A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. Serving as intermediaries in the travel industry, bed banks enable hotels to increase occupancy without directly managing complex distribution channels.

OTA 96
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EBITDAR explained: Driving financial health for hotels

Cloudbeds

This makes it particularly relevant for businesses like hotels (but also restaurants, casinos, or airlines), which often face high rent expenses. In this article, we break down this key metric for hotels, providing tips to improve profitability and how technology can simplify reporting. Rent costs. Restructuring costs. in H1 2023.

Revenue 40
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Hotel Business Plan

Xotels

OK, so you have decided to realize your dream and become a hotel entrepreneur, so now you need to start writing your hotel business plan. The next step would be to write a hotel business plan. Really it is not that difficult to make a good hotel business plan. It’s like a road map to the opening. Infographic by Xotels 1.

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13 ways to attract more direct bookings for your hotel

Cloudbeds

They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger. With direct bookings, lodging operators own their guest data and can pick and choose what information they collect during the booking process.

OTA 99
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15 Essentials Digital Marketing Services for Hotels

MediaBoom

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. However, modern travelers prioritize the experience they’ll have when booking a hotel.

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Luxury Hotel Marketing – Top 10 Proven Strategies for Success

MediaBoom

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.