Hotels under pressure to respond as OTA competition for guests lead gen explodes — SHR Group’s Hotel Industry Trends Report 2024
Hotel Speak
JANUARY 25, 2024
Increased bidding on key search terms, including ‘brand searches’ that identify particular hotels, has sparked a sudden increase in cost-per-click, with Google Ads rising 62.5% In the travel arena, a metasearch engine pulls in data from lots of other websites to produce its own results for consumer queries. from $0.16
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