STAAH

AUGUST 22, 2023

Anticipating your demand The first step to optimise for low occupancy periods is to understand when they happen – forecasting demand is critical to manage it. However, a better picture can be drawn if you look outside into the real world for this data – competitor rates, airline prices and even economic forecasts are important to consider.

Occupancy 98

Occupancy Forecasting OTA Revenue 98

SiteMinder

JULY 13, 2024

Without it, your business is essentially forfeiting the ability to boost bookings, revenue and profit, offer competitive rates and promotions, and forecast effectively. By gauging the strengths and weaknesses of other hotels in the vicinity, one can identify unique selling points and potential market gaps.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

SEPTEMBER 12, 2024

To speed up the process further, reputation management tools have started to incorporate generative AI tools that write drafts of personalized responses following simple prompts such as “reply in a professional and constructive manner.” For example, if a guest leaves this negative review: The service at the hotel’s restaurant is terrible.

Hospitality 52

Hospitality Revenue Management Hotels Forecasting 52

Xotels

SEPTEMBER 7, 2023

Marketing Strategies: impactful marketing is pivotal to capturing the attention of prospective guests. Management companies develop tailor-made effective marketing strategies that leverage digital platforms, social media, and other channels to increase visibility and bookings.

Management 52

Management Hotels Operations Marketing 52

Xotels

SEPTEMBER 7, 2023

Marketing Strategies: impactful marketing is pivotal to capturing the attention of prospective guests. Management companies develop tailor-made effective marketing strategies that leverage digital platforms, social media, and other channels to increase visibility and bookings.

Management 52

Management Hotels Operations Marketing 52

Xotels

SEPTEMBER 7, 2023

Marketing Strategies: impactful marketing is pivotal to capturing the attention of prospective guests. Management companies develop tailor-made effective marketing strategies that leverage digital platforms, social media, and other channels to increase visibility and bookings.

Management 52

Management Hotels Operations Marketing 52