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How Drone Storytelling Is Transforming Hotel Marketing

Hotel Speak

As hotel marketing evolves, so does the demand for emotionally-driven, immersive content. Drone marketing specialist Olha Kotova shares how aerial content is driving real results for hotels – from higher engagement to increased bookings. Q1: What role do you think drone footage plays in today’s hotel marketing strategies?

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Flywheel news | June 2025 hotel digital marketing news | GCommerce

gcommerce

YouTube makes influencer marketing available with Google Ads Recently at a session during Cannes Lions 2025, YouTube announced their latest tool, aptly named Open Call, within the Creator Partnerships Hub. The post Flywheel news | June 2025 hotel digital marketing news | GCommerce appeared first on GCommerce Solutions. Learn more.

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Impact of New DMA legislation: Future of Google + Hotels in Europe

Hotel Speak

The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. What the DMA changes mean for your Google strategy Google is used in 90% of searches. But how is it affecting hotels in reality?

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Protecting Hotel Asset Value | Hotel Marketing

Belza

Unlike traditional rate shopping applications that only search either the GDS or brand sites, Bezla’s application scans the entire web, offering an in-depth view of the market and enabling our hotels to excel. Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge.

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The Data-Driven PMC: Using Analytics to Beat Market Saturation

TravelNet

In a maturing market, the old rules often don’t apply. Here’s what it really means to be a data-driven PMC in a saturated market—and how to use that mindset to stay ahead. Shift from reactive to proactive Saturated markets favor operators who move quickly and strategically. Are service tickets closed on time?

Market 59
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Why traditional compsets are holding your hotel back 

Cloudbeds

Over time, tracking your competitors’ pricing and market position reveals shifts in rates and guest preferences, allowing you to anticipate changes and adapt your pricing and marketing proactively. Overemphasis on the geographic area Traditional approaches assumed guests only considered hotels in close proximity.

Hotels 94
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Why Your Hotel Needs to Connect with GDS | Hotel Marketing

Belza

Unlike traditional rate shopping applications that only search either the GDS or brand sites, Bezla’s application scans the entire web, offering an in-depth view of the market and enabling our hotels to excel. Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge.