Cancellation Target Marketing Upsell 
STAAH
DECEMBER 12, 2023
This not only adds value for guests but also allows hotels to upsell services and capture diverse customer preferences. Use targeted marketing campaigns across digital platforms and social media channels to promote these time-sensitive deals, driving immediate bookings while creating a buzz around your hotel.
STAAH
JUNE 6, 2023
Furthermore, a booking engine can enable upselling and cross-selling opportunities by showcasing additional services, such as spa treatments or restaurant reservations, during the booking process. This data can be analyzed to gain market insights into guest behaviour, identify trends, and create targeted marketing campaigns.
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SiteMinder
JUNE 12, 2024
This can involve overbooking strategies to account for last-minute cancellations or no-shows. Competitor Analysis : Monitoring the pricing strategies and occupancy rates of competitors to understand market positioning and make informed pricing decisions. This helps in tailoring specific offers or rates to different guest segments.
Xotels
APRIL 3, 2024
Key factors considered in market segmentation include length of stay , day-of-week stays, total revenue per room , total revenue per client, booking lead time, cancellation percentage, and no-show ratio. The graph considers cancellations and identifies peak or slow booking days.
Hotelier Magazine
JANUARY 24, 2024
Not only do [these two systems] manage our customer relationships as far as maintaining contact information, email data bases, and email-marketing software, they do all of our online relationship management by monitoring review sites, which let the properties know when they have a review so they can engage appropriately.”
Cloudbeds
JANUARY 10, 2025
Additional booking details may also be provided, such as the cancellation policy, amenities, and inclusions like free breakfast or Wi-Fi. Depending on the site, hotels may also be able to add marketing messaging such as free cancellation or complimentary breakfast. Upsell and cross-sell.
SiteMinder
JULY 13, 2024
Take advantage of the shifting market and raise your rates compared to keeping them static in order to earn more revenue. Open pricing Open pricing defines the flexibility hotels around the globe have to set their prices at different levels depending on the various target markets and distribution channels they deal with.
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