This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Flexible Cancellation Policies : In an unpredictable world, flexibility matters. Promote direct booking perks like free breakfast, flexible cancellation, or early check-in. If it takes more than a few clicks, you’re losing them.
Manual processes in communication, especially at scale, introduce hidden costs: missed direct booking opportunities, staff overload, and fragmented service experiences. By delivering timely, contextual responses, hotels reduce dependence on OTAs and capture more direct bookings —with higher margins.
detect if a digital key is not working) AI will support hotels in delivering hyper-personalized services at scale , to enhance the guest experience and streamline operations. To keep travelers on your site and away from OTAs, hotels must seamlessly integrate their booking engin e to facilitate online bookings.
In a hotel setting, AI agents typically: Respond instantly to FAQs like check-in times, amenities, or cancellation policies. Combined with the convenience of multilingual support and 24/7 availability, AI eliminates booking friction, boosts traveler confidence, and reduces OTA dependence.
Booking Platforms & OTAs booking lead times, cancellation trends, channel performance. Revenue & Guest Behavior: When do cancellations spike, and what are the patterns? Revenue Management Systems (RMS) historical pricing data, demand curves, forecasted occupancy. Work Order & Maintenance Logs (e.g.,
Its a strategic asset for hotels seeking to scale personalized service and optimize commercial performance. Asksuites AI Reservation Agent: Real Impact at Scale With over 5,000 hotels worldwide, Asksuites AI Reservation Agent is helping hotels open more conversations and close more reservations. billion by 2026.
It enables schedule and rule enforcement, over-the-air (OTA) firmware and setting updates, notifications, as well as analytics and reporting for smarter energy management. 55% abandon purchases, 50% switch brands, and 39% cancel subscriptions when confronted with digital issues.
It enables schedule and rule enforcement, over-the-air (OTA) firmware and setting updates, notifications, as well as analytics and reporting for smarter energy management. 55% abandon purchases, 50% switch brands, and 39% cancel subscriptions when confronted with digital issues.
Rapid growth and scale : Scams are fueled by rising card data breaches, mobile booking apps, and self check-in tools, making it easier to operate undetected. Increased risk for consumers : Travelers may face canceled trips or legal consequences if linked to knowingly fraudulent bookings. weve got you covered.
The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. A knock-on effect of this is that the revenues associated with organic search have fallen 15.3%
For instance, younger families often discover us through social media-driven booking channels, while our mature travelers prefer more traditional OTA platforms.” We get notified of cancellations through the integrations, which allows better visibility on inventory and guest records,” explained Heather.
These channels may include the hotel’s website booking engine, online travel agencies (OTAs), the global distribution system (GDS), wholesalers, and metasearch sites. Most OTAs don’t share guest contact details when forwarding a booking. Build guest relationships before arrival. Reassure travelers and protect your bottom line.
A common trend with novice hotels and hoteliers is to sign up with as many OTAs - Online Travel Agents (like booking.com , Expedia, etc) as possible. This is a fine strategy to start at, however, the problem is managing the hotel on all these OTAs. We used it to automate this rigmarole of updating inventories on OTAs.
With their scale and global reach OTAs provide hotels with a cost-effective way to increase bookings on a pay-per-performance basis. And the most effective way to navigate the world of OTAs is with the use of a channel manager that will allow you manage your connections through one platform.
We help deliver bookings with characteristics close to the benefits of a direct booking such as access to direct guest communications, ability to use your own cancellation policies, being the merchant of record and more while giving you access to millions of new guests. Partnership Briefly describe what your company does.
Ideally, this means travellers looking for “hotels in” will be quickly enticed further down the sales funnel, which can be a click-through to your website to book directly, an OTA, or a booking generated directly on Google. This can save you an OTA commission and, with direct bookings, lets you own the guest relationship.
In today’s digital-first hospitality environment, OTAs (Online Travel Agencies) play a major role in how guests discover and book stays. More importantly, it explains why hoteliers—especially independent and mid-scale operators —should understand its workings, leverage its reach, and align it with their overall.
Here are some of the ways in which hotel PMS solutions can aid a hotel in improving daily operations: Increase RevPAR via Direct Bookings Online travel agencies (OTAs) allow hoteliers unlimited access to a large pool of potential guests, charging a commission for every booking made through them.
Originally, moreover, published rates were solely coming from third-party advertisers (such as OTAs), while the official websites were only visible thanks to a backlink to brand.com, not unlike TripAdvisor.com ‘s Business Advantage. . This means that, in case of cancellation, no commission is due to Google.
Read more: The Three Steps to Building a Successful Segmentation Strategy For Hotels Concerts had to reschedule with tour dates pushed back a year or so, and any large scale public events that still take place (races, sports events, exhibitions, etc.) Is the wedding industry going to pull back from large scale events?
They can also take requests for booking cancellation/modification and room upgrades, etc, with ease. Scalability : Cloud-based systems can be easily scaled up as the hotel grows. It should simplify reservations and integrate with a channel manager for real-time OTA distribution.
SiteMinder’s channel manager ensures real-time updates of your rates and inventory on TripConnect – and over 450 other OTAs. Is TripConnect instant booking considered an OTA or a direct booking engine? Lastly, if you’re already a SiteMinder customer, integrating with TripConnect Instant Booking is a breeze.
A secure, seamless connection ensures that this data is shared in real time, preventing overbooking and cancellations. This decreases your overall number of third-party bookings and your reliance on OTAs to drive occupancy. Decrease the high commission bookings from OTAs and increase direct bookings, which come at a lower cost to you.
Placing yourself on a scale of personal growth is especially important for a hotel manager. For instance, you can evaluate which channel is delivering the most reservations, contributing the most to overall revenue, has the highest cancellation rate, or which has the largest or smallest lead time.
Our software includes: A channel manager with 450+ OTAs Cloud-based reservation management Front desk system Automated guest communications Competitor pricing insights Reports and analytics And more! Instead, invest in software that does everything you need it to do in one place – and can scale at the same rate as your ambitions.
Placing yourself on a scale of personal growth is especially important for a hotel manager. For instance, you can evaluate which channel is delivering the most reservations, contributing the most to overall revenue, has the highest cancellation rate, or which has the largest or smallest lead time.
Provides Multi-channel Distribution Integration with various distribution channels like online travel agencies OTAs and global distribution systems GDS expands your hotel's reach to a worldwide audience. Simulate scenarios, such as booking a room, modifying reservations, and canceling bookings, to identify potential glitches or issues.
Many guest house owners face low occupancy even when listed on all major OTAs. 👉 Read Also - Hotel Entertainment Strategies for 2025 Guests OTA bookings, while broadening your reach, come with high commission fees (typically 15-25% per booking) and limited guest engagement.
To stay competitive and profitable, hoteliers must integrate both—starting with yield, then scaling with a full revenue strategy. Step 2: Analyze Guest and Booking Data Look at booking lead times, average length of stay, preferred channels, and cancellation rates to build data-driven pricing models. Midweek corporate lull?
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content