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Situated in the bustling tourism hub of Goa, the competition was fierce year-round. After thorough marketresearch and trying a handful of hotel solutions, they came across eZee (now Yanolja Cloud) and wanted to give it a try. Since then, their journey has been uphill.
Hotel statistics may include occupancy rates, revenue figures, guest statistics, cancellation rates, booking channel statistics and more. The average cancellation rate is 20%. It’s released on a global scale and can be segmented by country to, to give hotels unique insights into their own market. The average length of stay is 1.93
By engaging these potential travelers during their research phase, travel marketing effectively drives interest, bookings, and revenue for the tourism industry, making it a critical strategy for businesses looking to capitalize on digital consumer behavior. What do tourismmarketers do?
Hospitality and tourism are exciting, alluring, industries. Website and marketingTourism and hospitality are competitive industries – you can’t expect customers to just roll on in from the get-go. Failing to do marketresearch: You can’t just open a hostel and expect to get business.
Here’s how to lay the foundation: Conduct MarketResearch to assess demand, competition, and traveler profiles. Handle Licensing to meet state or tourism board regulations. Be upfront about cancellation and pricing terms—this builds guest confidence and encourages bookings.
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