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Win in 2024 with 16 Unique Travel Marketing Strategies

MediaBoom

By engaging these potential travelers during their research phase, travel marketing effectively drives interest, bookings, and revenue for the tourism industry, making it a critical strategy for businesses looking to capitalize on digital consumer behavior. Are you aiming to engage those ready to discover new destinations?

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Google kills metasearch commission bidding (CPA): what next for hotels?

Hotel Speak

It removes a staple of the hotel industry’s digital marketing tools. We’ll outline the options to ensure your metasearch strategy remains high value and impactful. Alternatives to Google’s CPA bidding model Hotels now face a critical decision regarding their digital marketing strategy.

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14 Must-Attend Hospitality Conferences for Industry Professionals in 2022

Social Tables

Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. 2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. HITEC ORLANDO.

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Trivago’s Free Booking Links: What they are, how they work, and benefits

Cloudbeds

It’s worth noticing that you pay the rate per click, regardless of whether the booking is later canceled. Trivago won’t charge the hotel in case of a cancellation. Lastly, in the pay-per-stay campaign, the hotel pays a predefined percentage of the value of a booking. Ready to learn more?

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What is hotel metasearch marketing? The complete guide for lodging properties

Cloudbeds

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Typically, the higher the link is on the page, the more clicks it generates.

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11 playbook strategies for thriving in every economic season

TravelNet

Take time to reexamine your cancellation policy, rates, and fees. Double down on marketing efforts Property management companies who thrive in a down-turn market tend to double down on marketing. Establish a regular monitoring cadence to assess the performance of your property and marketing strategies.

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How to Deal with Common Challenges in the Hotel Industry? [Updated for 2024]

eZee Absolute

Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry. It is inevitable that with the right strategies. Canceled reservations, indefinite lockdowns, and shutdown hotels; this was probably the worst hit times for the tourism and hospitality industry.

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