Hotelogix

DECEMBER 7, 2023

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel.

OTA

SiteMinder

AUGUST 1, 2024

What is a hotel business plan? A hotel business plan is a comprehensive document that outlines your hotel’s goals, strategies, and financial projections. It’s a vital tool for any hotel owner or operator, whether you’re starting a new hotel, expanding an existing business, or improving your current operations.

Business

Hotelogix

SEPTEMBER 17, 2024

One of the best ways to do that is by listing your property on Online Travel Agencies (OTAs). However, not all OTAs are the same, and choosing the right one can make a big difference in your hotel's success. What is an Online Travel Agency (OTA)? Make sure the OTA you choose reaches the audience you're targeting.

OTA

STAAH

OCTOBER 15, 2024

Tip for Hoteliers: Look for a cloud-based PMS that allows real-time updates, offers mobile access, and can easily scale as your business grows. Channel Manager Managing multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools.

Operations

SiteMinder

AUGUST 28, 2022

It’s well established by now that OTAs (online travel agencies) are crucial for your hotel’s booking success, both as a marketing and distribution channel, particularly as online travel bookings continue to grow. This blog will look at some key insights that help you choose the right OTAs for your accommodation business.

OTA

Hotelogix

OCTOBER 4, 2024

For small and mid-size hotels, having the right OTA ( Online Travel Agencies ) channel manager is critical. Choosing the right OTA channel manager can streamline your hotel’s online distribution strategy, prevent overbookings, and boost overall profitability. What is a Channel Manager? 

OTA

STAAH

AUGUST 29, 2023

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Your target audience should define which channels you advertise on and which OTAs you partner with. Online Travel Agents OTAs are your billboards to acquire guests.

OTA

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA

MediaBoom

AUGUST 1, 2024

It involves identifying target audiences, developing compelling offerings, selecting optimal distribution channels, and implementing effective promotional campaigns. It relies on data-driven planning and continuous performance measurement to achieve business objectives. As a local business, use that element to your advantage.

Tourism

SiteMinder

DECEMBER 20, 2023

What is a hotel business? A hotel business is simply an establishment that offers guests a place to stay. No matter which definition you use, the ultimate goal of all hotel businesses is the same: to attract more guests, fill more rooms, and maximise the value of every booking. Here’s a basic list to get you started.

Business

SiteMinder

MAY 21, 2023

Although the target market has since changed, what remains constant is the hotel’s standards and work ethic. With a two-way connection between the hotel and online travel agents (OTAs), the PMS automatically updates reservations made through any online booking channel.

Resorts

Cloudbeds

MARCH 23, 2023

eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. eCommerce platforms provide opportunities to increase visibility and attract travelers at every touchpoint, helping to grow your business.

OTA

SiteMinder

JULY 13, 2024

The growth of data that’s now readily available as well as the ways to track and analyse it provides a wealth of new opportunities for your business to turn a profit. Many businesses where consumers spend money have varying prices based on demand, supply and shifts in costs. Why is revenue management important for the hotel industry?

Revenue Management

SiteMinder

SEPTEMBER 26, 2022

While not all the information is consistent across all channels (for example, direct reservations may carry fields of data OTAs do not provide), making sense of consistent data components is required to successfully understand your own hotel’s market segmentation. Leisure and business travel. Day of week.

Hotel Marketing

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings.

Marketing Strategy

Hotel Business

APRIL 4, 2024

.” Trivedi noted that AI-driven platforms like Google’s new search experience gives hoteliers the opportunity to “know your guest up close and personal, and you can do targeted marketing.” And you fight with an OTA to try to get the best information about your hotel out there for the guests to see.

Target Marketing

Cloudbeds

AUGUST 8, 2024

Think back to the last time you made an important business decision for your property. That’s where business intelligence comes into play. Hotel business intelligence takes your existing data and tech stack to the next level. Here, we explore business intelligence for hotels and how it differs from data analytics.

Business

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. Doing so can hurt your business for years to come.

Resorts

STAAH

OCTOBER 15, 2024

Tip for Hoteliers: Look for a cloud-based PMS that allows real-time updates, offers mobile access, and can easily scale as your business grows. Channel Manager Managing multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools.

Overbooking

Hotelogix

AUGUST 6, 2024

Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Sell via multiple OTAs and focus on selling via your hotel's website and social media pages for incremental direct bookings. Run targeted marketing campaigns to attract high-value guests.

Revenue

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. Here are some common advertising examples that can be used to market a bed and breakfast business.

Market

Cloudbeds

MARCH 20, 2023

Transient These guests are individuals traveling for business or leisure. They typically reserve directly with the hotel or through an online travel agency (OTA) or travel agent at non-negotiated rates. Some hotels break down transient business into subgroups such as OTAs, direct bookings , packages, and consortia.

Hotel Marketing

SiteMinder

SEPTEMBER 6, 2023

Direct bookings are the lifeblood of your business , offering a pathway to profitability that sidesteps the commissions paid to online travel agents. So, in essence, an effective online booking process is not just a feature; it’s an essential strategy for business growth and guest satisfaction.

Hotels

Hotelogix

AUGUST 27, 2024

This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.  

Global Distribution System

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.

Cost Per Click

Hotelogix

OCTOBER 18, 2023

In this comprehensive guide, we delve into what a hotel reservation system entails and highlight its pivotal role in modern hotel businesses' success. It enhances guest satisfaction, optimizes operational efficiency, and drives revenue growth for your hotel business. 

Business

SiteMinder

JANUARY 8, 2024

Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Even if you don’t have the luxury of hiring a full team of staff, it’s not impossible to run a successful small hotel business. What is hotel management?

Operations

Cloudbeds

APRIL 15, 2024

Leveraging technology for revenue management is crucial for hoteliers looking to take their business to the next level. Payments Payments can be tedious, but they are one of the most crucial aspects of running a hospitality business. Think about the guest’s perspective.

Revenue Management

Little Hotelier

FEBRUARY 13, 2025

A competitive set is a group of rival properties that are selected by a hotel in order to benchmark its performance against similar businesses. Guest experience: It can reveal guest preferences, and opportunities to better cater to your target market. What is a competitive set? Improve guest offerings Fill local amenity gaps.

Target Marketing

Xotels

AUGUST 15, 2022

Especially in resort hotel markets, tour operators have for too long influenced hoteliers on how to run their business. Hoteliers need to get more strategic insight and understanding of the financial side of the business. And he is right; marketing plans in general are too superficial. Cheers, Patrick Landman.

Market

Inn Quest

JUNE 13, 2023

Or enhance brand visibility in your target market? Craft a Compelling Message: Thereafter, to capture your audience’s attention, your hotel marketing campaign needs a compelling message. These goals should be specific, measurable, attainable, relevant, and time-bound (SMART). Improve occupancy rates during the low season?

Hotel Marketing

Little Hotelier

FEBRUARY 22, 2023

Nevertheless, a hostel is a serious business, and there is much to consider before you take the leap. In this comprehensive guide we’ll take you through every step of how to start a hostel, so you can enjoy all the fun, satisfaction and profit that such a business can bring. Do you have a deep desire to run your own business?

OTA

MediaBoom

AUGUST 6, 2024

Understanding Your Target Audience Identifying the ideal guest is the cornerstone of effective hotel branding. This could be a business traveler, a leisure tourist, a family, or a specific demographic like millennials or luxury seekers. Less Spends on Advertising : Promotions are made much easier by niche marketing.

Branding

Little Hotelier

OCTOBER 23, 2023

Common strategies for hotel social media marketing include posting high-quality photos and videos, sharing key information about the property, promoting deals and discounts, running competitions and giveaways, partnering with other businesses or influencers, and more. It’s a favourite for travellers to view and post photos of trips.

Market

Inn Quest

AUGUST 15, 2023

Understanding the Hotel Channel Management Landscape Managing hotel bookings and distribution across multiple online travel agencies (OTAs) and booking platforms is becoming an increasingly complex and time-consuming task for hoteliers. As per reports , the hotel channel management market size is expected to be US $1483 million by 2032.

Management

Xotels

APRIL 3, 2024

In short, revenue management is a disciplined approach that aims to increase the revenue success of your business. This is done by thoroughly understanding your property, its customers, and the market. Also, gone are the days of selling the majority of your rooms through OTAs.

Revenue Management

SiteMinder

AUGUST 1, 2024

This blog will give you a full overview of hotel rate shopping and rate shopper tools, which you can use to boost revenue success at your business. It will also make sure you avoid any potential penalties from the OTAs themselves. Consider using criteria such as location, star rating, amenities, and target market.

Shopping