Business KPI Market Share 
SiteMinder
AUGUST 5, 2025
KPI (Key performance indicator) A measurable value such as RevPAR or occupancy used to gauge success against goals. MPI (Market penetration index) Compares your occupancy against a competitive set; a score above 100 shows stronger market share. Occupancy underpins every major KPI. PMS terminology keeps data clean.
gcommerce
MAY 3, 2023
Awareness-Focused Marketing KPIs If you are looking to target as many people as possible with your digital marketing, choose KPIs that measure reach. This KPI doesn’t tell you anything about follow-through, but it does give you a general sense of brand reach.
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Hotelogix
OCTOBER 14, 2023
Hotel KPI or Hotel Key Performance Indicator is the value that can be measured and which lets you set a standard to measure the success rate of your hotel business as to how is it faring in the market. KPI in hospitality industry is also used to find out if or not you are on the right track to meet the targets set.
Travelboom Marketing
APRIL 6, 2023
Testing, also called “A/B Testing” or “Split Testing”, is the process of isolating a single variable and running different versions of that variable to determine which variation performs better based on a predetermined KPI (key performance indicator). Why is PPC ad testing important? impact performance.
SiteMinder
OCTOBER 10, 2022
Falling short of your competitors when it comes to guest experience, accommodation standards or your marketing and advertising strategy can quickly lead to lost revenue. The company is the recognised leader in hotel industry benchmarking and provides market data including supply and demand and market share information on a global scale.
Travel Media Group
MARCH 22, 2023
I never thought that you could have a career in the hotel business. He’d ask how business was, and we started talking about this as a business and I thought, wow, this is pretty cool. So we do a lot of group business and we expect group to be back to pre pandemic levels this year. It’s a lot more smurf.
Xotels
APRIL 3, 2024
Always be ready to shift to any unexpected changes – being agile is what gets you ahead of the competition and allows you to be a market leader. In short, a disciplined approach and thorough understanding of your property, its customers, and the market, it is key to driving the revenue success of your business.
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