Remove Business Remove Direct Marketing Remove OTA
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What is a bed bank? List of bed bank examples for hotels

SiteMinder

A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. By collaborating with bed banks, hotels gain access to international markets and diverse travel audiences. What is a bed bank? Bonotel.

OTA
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How decision intelligence unlocks hotel data for better insights

Cloudbeds

For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. Decision intelligence unifies the full range of pricing decision-making through both OTAs and direct bookings.

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EBITDAR explained: Driving financial health for hotels

Cloudbeds

This makes it particularly relevant for businesses like hotels (but also restaurants, casinos, or airlines), which often face high rent expenses. Business intelligence software To improve EBITDAR, teams can use business intelligence software to collaborate, identify opportunities to reduce costs, and find ways to increase revenue.

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3 Proven Ways to Convert OTA Guests to Direct Bookings

Hotel Speak

OTAs have transformed the way travelers book their accommodations. However, for hotels, these bookings come with their own set of challenges, as OTAs have a profound impact on the revenue of hotels. Usually, OTAs hide guests’ real email, address, and phone numbers to prevent hotels from reaching out directly for future bookings.

OTA
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13 ways to attract more direct bookings for your hotel

Cloudbeds

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA
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15 Essentials Digital Marketing Services for Hotels

MediaBoom

A staggering 75% of consumers admit to judging a business’s credibility based on its website design. In this way, you make sure it ranks in the top positions when someone searches for relevant keywords related to your hotel business. Secure your exclusive, free consultation with our luxury marketing experts today.

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Guest profiles: Enabling personalized marketing & guest experiences

Cloudbeds

Booking source Document the source profile of your guests, whether they booked via an OTA, a travel agent, or your direct booking site. This insight supports future marketing efforts. This includes email marketing initiatives or satisfaction surveys.