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Impact of New DMA legislation: Future of Google + Hotels in Europe

Hotel Speak

This can include having a significant impact on the European Economic Area by being in a strong intermediary position that links a large user base with a number of businesses, financial turnover, and being entrenched in the market. In particular, there is some concern that it is taking direct business away from hotels.

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How secondary OTAs are disrupting hotel rate strategy

Hospitality Today

Key takeaways Secondary OTAs undercut rates: Small, non-major OTAs often list hotel rooms below official direct or OTA rates, leading to widespread rate disparities. OTA member rates undermine parity: Programs like Expedia’s “One Key” offer member-exclusive rates that may undercut a hotel’s best available rate.

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Hotels under pressure to respond as OTA competition for guests lead gen explodes — SHR Group’s Hotel Industry Trends Report 2024

Hotel Speak

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. In fact, the extra investment driving this change is making itself felt in other ways too. from $0.16

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The Most Profitable Marketing Channels for Hotels

Travelboom Marketing

We’ve detailed the most profitable marketing channels for hotels to help you reduce costs, improve performance and increase your bottom line. Profitable Marketing Channels for Hotels CPC Marketing for Hotels Cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience.

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How to increase holiday bookings

SiteMinder

TripAdvisor, one of the world’s largest travel sites with more than 225 million reviews, has introduced a unique function called TripConnect Cost-Per-Click giving hotels the opportunity to cost effectively generate bookings. Improve hotel reputation The reputation of your hotel can be make-or-break for your business.

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13 ways to attract more direct bookings for your hotel

Cloudbeds

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

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What is hotel metasearch marketing? The complete guide for lodging properties

Cloudbeds

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.