Hotel Speak

JANUARY 25, 2024

Increased bidding on key search terms, including ‘brand searches’ that identify particular hotels, has sparked a sudden increase in cost-per-click, with Google Ads rising 62.5% In fact, the extra investment driving this change is making itself felt in other ways too. from $0.16 to $0.48 (up 128.6%).

OTA 111

OTA Cost Per Click Hotels Cancellation 111

SiteMinder

NOVEMBER 15, 2022

That is unless someone already knows the property and searches for your specific property name, where they will be shown your business profile and, if set up, the free booking link. This protects their bottom line and ensures that this channel of business becomes a sustainable revenue stream.

Cost Per Click 105

Cost Per Click Hotels Cancellation Management 105

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Typically, the higher the link is on the page, the more clicks it generates.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Cloudbeds

AUGUST 8, 2024

Think back to the last time you made an important business decision for your property. That’s where business intelligence comes into play. Hotel business intelligence takes your existing data and tech stack to the next level. Here, we explore business intelligence for hotels and how it differs from data analytics.

Business 40

Business Revenue Management Forecasting Revenue 40

Cloudbeds

JULY 27, 2023

First, as an independent lodging business, you must register your property on Trivago Business Studio. However, your listing may be inaccurate or incomplete, so use Trivago Business Studio to update your property’s profile, images, descriptions, and reviews. Trivago won’t charge the hotel in case of a cancellation.

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

gcommerce

FEBRUARY 13, 2023

With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. This type of model covers the up-front media required to run campaigns and you pay a commission net revenue (after cancellations). Right now, we are in a valley with CPCs at a 22.5%

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

SiteMinder

JULY 13, 2024

The growth of data that’s now readily available as well as the ways to track and analyse it provides a wealth of new opportunities for your business to turn a profit. Many businesses where consumers spend money have varying prices based on demand, supply and shifts in costs. Revenue management is essential for any hotel today.

Revenue Management 98

Revenue Management Revenue Management OTA 98