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Here’s why a booking engine should be at the heart of your hotel’s digital strategy: Own the Guest Relationship: Unlike online travel agents (OTAs) , direct bookings give you full access to guest data, ideal for personalization, upselling, and loyalty-building. Custom Branding: Keep the look and feel consistent with your hotel’s website.
Heres why a booking engine should be at the heart of your hotels digital strategy: Own the Guest Relationship: Unlike online travel agents (OTAs) , direct bookings give you full access to guest data, ideal for personalization, upselling, and loyalty-building. Build Your Brand: A branded booking experience reinforces trust and professionalism.
Direct bookings, on the other hand, involve a combination of fixed costs (such as people, technology, and brandmarketing) and variable costs (such as performance marketing and paid media). Spending more on marketing these rooms can lead to higher profitability.
This article explores some of the ways you might already be positioned to tap into the wellness travel market. If you want to make this segment a core targetmarket, you can offer wellness retreats in-house or collaborate with local wellness experts to offer specialised treatments, workshops, or retreats from your property.
👉 Read Also - Hotel Upsell Deals: Win Guests & Boost Revenue Travel Trends Adaptation Travel trends change with time. Share User-Generated Content Here are some ways to encourage guests to share content: Ask guests to post their experiences using a branded hashtag. This also helps to build trust with potential guests.
When thoughtfully designed and effectively managed, a loyalty program can directly boost revenue, enhance guest satisfaction , and strengthen your hotel’s brand. Encourages Guest Advocacy and Word-of-Mouth Referrals Happy loyalty members often become brand advocates.
To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Excellent pictures and descriptions are critical to maintaining your brand on these channels. By leveraging guest interactions, you can build great conversations and create brand advocates.
Major brands in the travel industry, such as Expedia and Booking.com, have already integrated conversational AI chatbots into their operations to assist customers by processing bookings, recommending travel plans, and offering promotions. The travel industry is ranked among the top 5 for chatbot applications, accounting for 16% of their use.
Train your staff to identify and capitalize on upselling opportunities. Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Run targetedmarketing campaigns to attract high-value guests. It helps in brand building and loyalty creation.
Send personalised messages, create targetupsell offers, offer digital check-in, collect feedback and reviews, and more. Master the guest relationship at your hotel Use Little Hotelier’s guest engagement to own the guest relationship with automated communications, upsells, reputation management, and more. Learn more 2.
A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. Second, you still have to invest in marketing efforts to attract travelers and remain competitive.
It’s often said that the internet is the great equalizer, but the reality is that online travel is dominated by players with huge marketing budgets, like OTAs and big hotel brands. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites.
With open architecture, built-in integration services and open APIs that help accelerate innovation and go-to-market initiatives, the comprehensive hotel cloud solution has several key functions: Contact Center streamlines the reservation process with an intuitive display that enables central staff to offer clear dynamic rate and product offers.
Creating Loyalty Programs to Retain Customers Loyalty programs transform occasional guests into devoted brand advocates by rewarding them for choosing your hotel. Engaging with readers in the comments or offering exclusive content to email subscribers further strengthens their connection to your brand. Let Mediaboom guide you.
As more and more travelers use search engines for trip planning, adopting a smart SEO strategy can elevate your brand’s visibility, positioning it right in front of potential customers at the exact moment they’re searching. Is your travel brand ready to reach new heights in search engine rankings? Contact Mediaboom now!
In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your targetmarket and result in more bookings, while maximising the amount you earn from each booking. Benchmarking against the market and key competitors.
It’s not a new hotel marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this strategy. Hotel email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your targetmarket segment. Will they find this email interesting?
This in turn can be used to create targetedmarketing campaigns that resonate with their audience and drive high-value bookings. Upselling and cross-selling: track guest preferences and booking history, allowing hotels to offer personalised upsell and cross-sell offers.
For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). This can apply to individual hotels as well as to an entire brand or group of hotels. What exactly does guest loyalty mean today, and how do you measure it?
By collecting and analysing data from various sources — including guest feedback, market trends, and operational metrics — hoteliers can make informed decisions that are more likely to result in improved guest experiences and operational efficiency.
Revenue managers must continuously monitor property performance, market trends, competitor pricing strategies, brand impact, and consumer behaviour to optimise their return on effort. Each individual property must consider a pricing strategy (or strategies) that work best for their particular brand.
However, it enables establishments to keep all services consistently on brand, guarantees customer experience control, and can generate more avenues for revenue. Whether it is wellbeing and health or experience and culture, or both, business growth can be driven by designing packages to target distinct customer profile segments.
Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience. This is one of the first steps when creating a revenue management strategy, performing thorough market research.
Consider producing a branded document that guides them through the process. Consider your targetmarket, guest expectations and local norms when choosing your pricing strategy. Try to inform your guests about available VAT refunds. If in doubt, choose transparency.
Upsell and cross-sell. Further, Google Hotel Ads (GHA) are integrated into Google Search results, Maps, and Google My Business Profiles, providing unrivaled exposure for your brand. Today, the company operates seven brands, including HotelsCombined, and works with more than 60 international sites in over 20 languages.
Develop a better rapport with your targetmarket segment. Hotel management software not only benefits returning guests but the technology will allow you to reach out to new markets that would not have discovered your brand. Easy reservation and upselling processes. Manage your distribution. Multifunctional.
Referrals and return business If your guests give you positive feedback on completion of their stay, encourage them to share their experience with family and friends, online review sites and on social media to drive more bookings and brand awareness. Build relationships with guests Develop a better rapport with your targetmarket segment.
This data can be further used to gain insights into individual preferences, needs, and interests, resulting in highly targetedmarketing campaigns and offers. How Can Hotels Use Hyper-Personalization Marketing? While to solo travelers you can upsell your adventure services like rock-climbing, swimming pool, or gaming room.
Referrals and return business If your guests give you positive feedback on completion of their stay, encourage them to share their experience with family and friends, online review sites and on social media to drive more bookings and brand awareness. Build relationships with guests Develop a better rapport with your targetmarket segment.
Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience. This is one of the first steps when creating a revenue management strategy, performing thorough market research.
Sometimes you can be held back by: Limited marketing budget Low brand recognition Limited staff Seasonal fluctuations Inefficient booking and reservation systems Limited guest loyalty and repeat business It’s a lot to deal with. This is a great way to get more people in the door as well as upsell to returning guests.
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