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Hotel ad: Monitoring, compliance and parity

SiteMinder

A hotel ad is any paid placement used by a hotel to promote its rooms, offers or brand, typically through online platforms like Google Hotel Ads , OTAs (online travel agents), metasearch engines, and social media channels. OTAs like Expedia and Booking.com may reject your listing if your ad copy or images don’t meet their standards.

OTA
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SiteMinder and RevenYou perfect the art of hotel business optimisation

SiteMinder

Unlocking profit for its clients has become synonymous with the brand over the years. Established in 2016, RevenYou is a specialist consultancy firm supporting accommodation businesses across Australia, New Zealand, and the Pacific with revenue management, sales, marketing, and systems integration.

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The Rebooking Paradox: A Deep Dive into APAC’s Hospitality Challenge With Tony Marshall

Hotel Speak

The rise of OTAs and the ease of comparison shopping have significantly impacted guest behaviour. It’s not just luxury brands that can benefit from advanced personalisation. Marshall: The ‘rebooking paradox’ we identified really underscores the complexity of loyalty in hospitality.

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Is My Hotel Room Pricing Logical?

STAAH

Decision: Should we increase or hold the retail pricing on online travel agents (OTAs) and the brand website? Forecast Accurately: Use forecasting to inform pricing, yield management , and channel management decisions. Consider the following scenarios to illustrate this point: 1.

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Marketing for Hospitality and Tourism – Your 2024 Guide

MediaBoom

Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. Download Our FREE E-Book 10 Website Mistakes Luxury Brands Should Avoid Does your luxury website include any of these common mistakes? Let Mediaboom guide you.

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How to Really Make Money with a Hotel: Maximizing Hotel Profit

Xotels

As someone who spent his fair share of time in the trenches of revenue management, I can tell you it isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit. What is Yield Management, Really? That’s yield management in action.

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How to Really Make Money with a Hotel: Maximizing Hotel Profit

Xotels

As someone who spent his fair share of time in the trenches of revenue management, I can tell you it isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit. What is Yield Management, Really? That’s yield management in action.