This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
A hotel ad is any paid placement used by a hotel to promote its rooms, offers or brand, typically through online platforms like Google Hotel Ads , OTAs (online travel agents), metasearch engines, and social media channels. OTAs like Expedia and Booking.com may reject your listing if your ad copy or images don’t meet their standards.
Unlocking profit for its clients has become synonymous with the brand over the years. Established in 2016, RevenYou is a specialist consultancy firm supporting accommodation businesses across Australia, New Zealand, and the Pacific with revenue management, sales, marketing, and systems integration.
The rise of OTAs and the ease of comparison shopping have significantly impacted guest behaviour. It’s not just luxury brands that can benefit from advanced personalisation. Marshall: The ‘rebooking paradox’ we identified really underscores the complexity of loyalty in hospitality.
Decision: Should we increase or hold the retail pricing on online travel agents (OTAs) and the brand website? Forecast Accurately: Use forecasting to inform pricing, yieldmanagement , and channel management decisions. Consider the following scenarios to illustrate this point: 1.
Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. Download Our FREE E-Book 10 Website Mistakes Luxury Brands Should Avoid Does your luxury website include any of these common mistakes? Let Mediaboom guide you.
As someone who spent his fair share of time in the trenches of revenue management, I can tell you it isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit. What is YieldManagement, Really? That’s yieldmanagement in action.
As someone who spent his fair share of time in the trenches of revenue management, I can tell you it isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit. What is YieldManagement, Really? That’s yieldmanagement in action.
As someone who spent his fair share of time in the trenches of revenue management, I can tell you it isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit. What is YieldManagement, Really? That’s yieldmanagement in action.
While this offers new opportunities for your hotel, it also challenges you to cut distribution costs while expanding your brand in a highly competitive market. This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more.
Whether youre struggling with visibility, grappling with high OTA commissions, or trying to boost direct bookings, this guide will give you actionable advice to refine your strategy and make it work for you. Focus on Direct Bookings: Optimize your website and offer incentives to encourage direct reservations, reducing reliance on OTAs.
Start increasing your revenue today by reading our all-in-one ultimate guide on what is revenue management from our expert perspective as a hotel revenue management consulting company. Article Summary: What is the Definition of Revenue Management? Why is Revenue Management Important to Hotels & Other Industries?
Also, gone are the days of selling the majority of your rooms through OTAs. Encourage Direct Hotel Bookings Encouraging customers to book directly should be a main priority included in your revenue management strategy. This is one of the first steps when creating a revenue management strategy, performing thorough market research.
How to set up a successful hotel construction project plan Hotel construction is about delivering a guest-ready property that aligns with your brand, meets market demand, and runs efficiently from day one. Delays here can ripple into staffing, marketing, and even brand reputation. That means thinking well beyond the build itself.
.” – Managing director of a hospitality consulting firm in Malaysia Pros: In my capacity as a revenue management consultant, I have used many different channel managers. SiteMinder definitely is my favourite channel manager as it’s easy to use, integrates with all the major OTAs and has very good customer service.
Also, gone are the days of selling the majority of your rooms through OTAs. Encourage Direct Hotel Bookings Encouraging customers to book directly should be a main priority included in your revenue management strategy. This is one of the first steps when creating a revenue management strategy, performing thorough market research.
The Kirimaya brand is the first 5-star Design Resort in Khao Yai, Nakhon Ratchasima. Table of contents Managing room rates and online bookings swiftly with SiteMinder’s channel manager 90% of Kirimaya’s customers are Thai, thanks to Khao Yai’s popularity as a tourist destination.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content