Remove Branding Remove Market Remove Overbooking
article thumbnail

Kenyan hospitality group’s smart switch to STAAH

STAAH

Errors and overbookings prompted the search for a better tech solution Despite the breathtaking guest-facing experience, the situation for Sentrim Hotels & Lodges on the backend was not so pretty. Overbookings were common and rate parity issues frequently cropped up. Its a gateway to memorable adventures across Kenya.

article thumbnail

Hotel terminology: A complete guide for hotel owners

SiteMinder

CRM system (Customer relationship management) Software that stores guest profiles, tracks interactions and supports tailored marketing. MPI (Market penetration index) Compares your occupancy against a competitive set; a score above 100 shows stronger market share. Learn More What are the most frequently used hotel terms?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Small Hotels, Big Dreams: Beating Online Marketing Challenges

Hotelogix

They have big budgets and entire teams dedicated to marketing, making it tough to stand out. The Online Marketing Maze Picture this: You're running a small welcoming hotel that guests love. Here's what many independent hotel owners worry about: Not enough money for big marketing campaigns. What’s the problem?

article thumbnail

SiteMinder and RevenYou perfect the art of hotel business optimisation

SiteMinder

Unlocking profit for its clients has become synonymous with the brand over the years. Established in 2016, RevenYou is a specialist consultancy firm supporting accommodation businesses across Australia, New Zealand, and the Pacific with revenue management, sales, marketing, and systems integration. Let’s look at five examples.

article thumbnail

The Citi Residenci Hotels: Building a Smarter Hospitality Future with STAAH

STAAH

Manual inventory updates led to overbookings, rate inconsistencies and missed direct booking opportunities. STAAH has undoubtedly become a backbone of the The Citi Residenci Hotels’ distribution strategy and unlocked its operational strength, setting it up as a connected tech-driven hospitality brand poised for long-term success.

article thumbnail

Thoughtful Thursday – Drive More Bookings with Less Effort: Booking.com x STAAH Max Integration

STAAH

Benefits: Speed-to-market: Launch rate plans instantly. Benefits: Brand consistency: Unified presence across platforms. Benefits: Higher conversion: Tap into mobile and impulse markets. Has Booking.com stopped support from Marketing Managers? Agile pricing strategy: Make rapid adjustments in line with demand trends.

OTA
article thumbnail

Maximizing Hotel Revenue: Advanced Channel Manager Strategies for 2025

STAAH

With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Push a ‘3D2N Getaway’ deal across selected markets in minutes. Example: 10 rooms available = 10 rooms shown on all channels.