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Errors and overbookings prompted the search for a better tech solution Despite the breathtaking guest-facing experience, the situation for Sentrim Hotels & Lodges on the backend was not so pretty. Overbookings were common and rate parity issues frequently cropped up. Its a gateway to memorable adventures across Kenya.
CRM system (Customer relationship management) Software that stores guest profiles, tracks interactions and supports tailored marketing. MPI (Market penetration index) Compares your occupancy against a competitive set; a score above 100 shows stronger market share. Learn More What are the most frequently used hotel terms?
They have big budgets and entire teams dedicated to marketing, making it tough to stand out. The Online Marketing Maze Picture this: You're running a small welcoming hotel that guests love. Here's what many independent hotel owners worry about: Not enough money for big marketing campaigns. What’s the problem?
Unlocking profit for its clients has become synonymous with the brand over the years. Established in 2016, RevenYou is a specialist consultancy firm supporting accommodation businesses across Australia, New Zealand, and the Pacific with revenue management, sales, marketing, and systems integration. Let’s look at five examples.
Manual inventory updates led to overbookings, rate inconsistencies and missed direct booking opportunities. STAAH has undoubtedly become a backbone of the The Citi Residenci Hotels’ distribution strategy and unlocked its operational strength, setting it up as a connected tech-driven hospitality brand poised for long-term success.
Benefits: Speed-to-market: Launch rate plans instantly. Benefits: Brand consistency: Unified presence across platforms. Benefits: Higher conversion: Tap into mobile and impulse markets. Has Booking.com stopped support from Marketing Managers? Agile pricing strategy: Make rapid adjustments in line with demand trends.
With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Push a ‘3D2N Getaway’ deal across selected markets in minutes. Example: 10 rooms available = 10 rooms shown on all channels.
Additionally, the EU’s Digital Markets Act has given hotels more opportunities to compete with OTAs on pricing, leading to a shift in the competitive landscape. Even with these developments, rate parity remains common in many markets. Plus, rate parity can help maintain your hotel’s brand value.
It helps define your property’s value, clarify your brand positioning, and attract the right type of guest. In this blog, we’ll look at the core differences between hotels and motels to help you position your property clearly in the market. Hotels have more room to build a brand. Think of your marketing as a mirror.
Located near the El Tequileño distillery, an iconic brand with a rich tradition in the region, the hotel was originally designed for distillery visitors only but opened its doors to the public in 2020 and has since become a popular destination. Casa Salles is an exclusive boutique hotel in Tequila, Jalisco, Mexico.
Create a high-end, personalised and memorable experience in hospitality, and you’ll enjoy an enhanced brand reputation, more word of mouth referrals, and increased loyalty from your guests. Key takeaways: Word of mouth is the most effective form of marketing. What counts as a hospitality experience?
Managing multiple OTAs can feel like walking a tightrope for hoteliersone wrong step can lead to overbookings, rate discrepancies or missed revenue. Overbookings: Inventory mismatches or delayed updates result in unhappy guests and operational chaos. As distribution demands grow more complex, so does the need for a smart solution.
For hotel managers, that means a fresh stream of millennial and Gen Z guests who are motivated by price, flexibility and share-worthy experiences rather than traditional brand loyalty. Localise content Describe nearby trails, markets and cultural spots in the same language your audience speaks. Key takeaways Trustpilot’s 4.7
A poor UX leads to inefficient hotel operations , higher error rates, and unhappy guests—directly impacting guest satisfaction and your brand reputation. Channel Management Real-time inventory syncing across OTAs and direct booking platforms enhances accuracy and reduces overbooking. million by 2032, growing at a CAGR of 9.79%.
Running a hotel in todays competitive market involves more than just offering comfortable rooms and great service. Hoteliers face several challenges that include juggling between online travel agents (OTAs) to maintain rate parity and ensure smooth operations without overbookings or missed opportunities.
It’s not just about erecting a structure; it’s about creating an environment that resonates with the intended brand image and guest expectations. Reduce your hotel’s marketing costs Paid promotion isn’t always guaranteed to garner more results. The same principle applies to how many people are in a room.
Digital Key is a win-win because itâs as much about operational efficiency as it is about improving guest satisfaction.â The Salto Space integration is already live at YUST, a Belgian hospitality brand that combines short and long stays in a unique hybrid model. Customize tone, length, and format to match brand voice.
Running a hotel today involves managing a complex network of systems from reservations, sales operations, communication channels , marketing tools, and distribution. This minimizes overbookings, billing mistakes, and service delays. Its a strategic move to streamline customer service across all touchpoints.
Digital Key is a win-win because itâs as much about operational efficiency as it is about improving guest satisfaction.â The Salto Space integration is already live at YUST, a Belgian hospitality brand that combines short and long stays in a unique hybrid model. Customize tone, length, and format to match brand voice.
They help onboard new employees faster, reduce service errors, and maintain brand standards across shifts and properties. - Integrated Channel Manager: Synchronizes room availability across online travel agencies (OTAs) to prevent overbookings. Empathy, attentiveness, and presence remain irreplaceable.
Stand out by exceeding expectations in the crowded hospitality market. The Digital Landscape in 2025 Market Boom and Traveler Surge Our industry's cooking up a storm, hitting a mouth-watering $4.9 It's like having an army of unpaid marketers shouting about your property from the rooftops! trillion in 2024.
Website: Your Digital Storefront Your hotel’s website is the first step in building your brand’s presence. Instead, start with 3–5 well-chosen OTAs that cater to your target market and region. Avoid overbooking by ensuring availability updates are instant.
Opportunity—but only if you can navigate this red-hot market with the right strategies and tools. 👉 Read Also - Motel vs. Hotel: 7 Key Factors for Smart Travelers The cloud-based PMS market for small and medium hotels is experiencing remarkable growth, with adoption rates increasing by 8.2% annually from 2024 to 2030.
Hotels that operate efficiently are in a stronger position to capitalise on industry growth, adapt to shifting market conditions, and meet evolving guest expectations. Poor financial management can quickly erode profitability, especially in a competitive market.
Overbooking can be a cost-effective strategy if implemented correctly. What is a hotel overbooking strategy? The hotel overbooking strategy is a revenue management technique that hotels use to maximise occupancy and revenue. Tips to make your overbooking strategy a success 1) Be data-driven in your approach.
The hospitality industry is well acquainted with the concept of hotel overbooking. When refusing customers becomes inevitable due to overbooking, it leads to poor customer experience and a negative brand image. This is one of the crucial points to consider while devising overbooking policy in hotels.
Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. A r obust local SEO strategy helps travelers find your hotel when they’re searching for accommodations in your vicinity, making it a critical component of your digital marketing efforts. Let Mediaboom guide you.
The Indian hotel no longer struggles with the aftermath of manual inventory and rate management, including overbookings and loss of staff efficiency. This activity was time-consuming for the team and opened the door to issues such as unintentional overbooking or lost revenue due to delayed rate updates.
Establishing a better mix between OTAs vs. direct bookings from third-party distributors and direct bookings or the right balance OTAs vs. Direct can help modern hoteliers maximise revenue and take full advantage of projected market growth. This also helps foster brand loyalty. The primary drivers for this is their nimble nature.
OTAs are now a great marketing resource for hotel owners, allowing them to reach a wider audience and optimize revenue. Key Factors to Consider When Selecting OTAs With so many OTAs available in the market, it is crucial to understand their booking models and consider vital factors that synchronize with your brand and its business.
The dynamic landscape of hotel distribution offers numerous opportunities for hotels to maximise their market presence and profitability. Strategic distribution means hotels can minimise the impact of seasonal fluctuations while accessing real-time market data to inform pricing strategies swiftly, ensuring competitive advantage.
By having a strategic partnership with third-party channels – including well-known brands like Booking.com or Expedia – hotels can significantly boost their number of bookings. Niche channels can be particularly effective in this regard, leveraging lifestyle choices and brand affinities to attract specific guest segments.
CityBlue is a borderless, branded group of business-centric hotels in Eastern and Southern Africa’s major cities, supported by a world-class digital infrastructure. This has not just saved countless hours but has also reduced the risk of errors and overbookings , providing a seamless booking experience for guests. The rest is history.
As a boutique hospitality brand, Grün Resorts offers unforgettable holiday experiences at its properties in Uluwatu, Canggu, Canggu Garden, and Ubud. The switch to SiteMinder was driven by the need for quick integration and to avoid overbookings as the number of rooms, and volume of reservations, increased.
In other words, it is a form of dynamic pricing where businesses vary the prices based on the changes in demand and real-time market conditions. Offering competitive rates during off-peak seasons allows hotels to remain active in the market and attract guests even when other competitors might be struggling to maintain occupancy.
And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing? This includes opportunities to: Broaden your reach.
A positive guest experience can result in glowing online reviews, return visits, and a brand reputation that contributes to ongoing growth. The more you know about your guest, the better as you can even leverage this information later for marketing. #3 Email us at marketing@staah.com. 3 Seamless booking process.
This ensures that guests are always presented with accurate information, reducing the likelihood of overbooking or reservation errors. These insights inform pricing and marketing strategies, optimizing revenue management. Comprehensive Reporting: Integrated systems offer robust reporting and analytics tools. Get in touch with us now!
What’s significantly different from 2018-19 is the reliance on brand,” says Kamal. One of the rising innovations taking off in hotel revenue management is the growing sophistication of overbooking controls, which provides hotels control over excess bookings and cancellations to fly as close as possible to 100 percent occupancy consistently.
This is done by thoroughly understanding your property, its customers, and the market. Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience.
It encompasses tasks such as front office operations, housekeeping, food and beverage services, maintenance, sales, marketing and financial management. Sales and Marketing: Effective sales and marketing efforts are critical for attracting guests and maximizing revenue.
There are several types of hospitality technology solutions that are available in the market. This would lead to overbooking and double booking. Booking Engine A hotel booking engine helps you sell your hotel rooms and accept reservations via your brand website. This too, helps you avoid overbooking and double booking.
It also prevents overbooking and keeps everything in sync, allowing guests to tailor their stay preferences and enhance their experience. A secure, seamless connection ensures that this data is shared in real time, preventing overbooking and cancellations. This integration ensures consistent availability and prevents overbooking.
They represent the hotel brand, and in many ways, the very first impression about your hotel or chain that your guests get depends on your line staff. Imagine how much depends on the quality of training your line personnel receives: your hotel brands reputation, your customer loyalty and your operational efficiency.
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