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How To Choose Marketing KPIs

gcommerce

Awareness-Focused Marketing KPIs If you are looking to target as many people as possible with your digital marketing, choose KPIs that measure reach. This KPI doesn’t tell you anything about follow-through, but it does give you a general sense of brand reach.

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Real Estate Digital Marketing – 12 Tactics to Drive Leads

MediaBoom

Moreover, regularly interacting with your followers, responding to their queries, and acknowledging their comments can help build a loyal community around your brand. You can blog on your website to help build your brand as an authority on questions related to your brand. Contact us for a specialized real estate SEO strategy.

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Retargeting Ads – Bring Paying Customers Back

MediaBoom

Ad retargeting is the practice of putting your brand in front of people who have shown interest in your company. A robust retargeting strategy increases your brand awareness and increases the likelihood of conversions among interested customers. Your top KPIs will depend on the goal of your Facebook retargeting ads.

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Google Display Ads — Capture the Audience Wherever They Are

MediaBoom

The Google Display Network (GDN) advertises brands across over 2 million websites, videos, and apps, effectively reaching around 90% of internet users worldwide based on context, location, and audiences. Google Display ads are visually engaging graphic campaigns that can supercharge your brand reach.

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Facebook Ad Campaign – How to Create One That’s Successful

MediaBoom

Create a Facebook Page While it might seem pretty obvious, if you don’t have one already, create a Facebook Page for your business or brand. Do you want to drive website traffic to a landing page, enhance lead generation, optimize catalog sales, or increase brand awareness ? All of this will be based on a cost per result.

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FAQs for the Hotel Digital Marketer

gcommerce

What is the most important KPI (Key Performance Indicator) by channel for hotel marketing? If you're running a branded paid search campaign, you'll be more interested in conversions and ROAS vs an awareness campaign on Facebook where you’d want to pay more attention to impressions and reach. Do travel industry benchmarks matter?