Remove Branding Remove Closing Remove Marketing Strategy
article thumbnail

How Drone Storytelling Is Transforming Hotel Marketing

Hotel Speak

Drone marketing specialist Olha Kotova shares how aerial content is driving real results for hotels – from higher engagement to increased bookings. Q1: What role do you think drone footage plays in today’s hotel marketing strategies? In a visually saturated market, drone content gives hotels an edge.

article thumbnail

Impact of New DMA legislation: Future of Google + Hotels in Europe

Hotel Speak

At Cendyn, we have been closely monitoring the impact of Googles changes on the way hotel search works. Specific searches for hotel names are driving better results for Google Hotel Ads (GHA) When a user searches for a specific hotel name (branded keywords), they are closer to being ready to book.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why traditional compsets are holding your hotel back 

Cloudbeds

While traditionally defined by location, brand, and amenities, todays compsets are increasingly segmented by booking behaviors and traveler demographics. Knowing your competitors allows you to study their branding, offers, and guest feedback. Before diving into how compsets have evolved, well first revisit the basics. Refine messaging.

Hotels 94
article thumbnail

RevPAR Growth with Soft Brand Collections | Hotel Marketing

Belza

Unlike traditional rate shopping applications that only search either the GDS or brand sites, Bezla’s application scans the entire web, offering an in-depth view of the market and enabling our hotels to excel.

article thumbnail

Prepare for the Worst to Manage Hotel Investment Risk

Belza

Unlike traditional rate shopping applications that only search either the GDS or brand sites, Bezla’s application scans the entire web, offering an in-depth view of the market and enabling our hotels to excel.

article thumbnail

Protecting Hotel Asset Value | Hotel Marketing

Belza

Unlike traditional rate shopping applications that only search either the GDS or brand sites, Bezla’s application scans the entire web, offering an in-depth view of the market and enabling our hotels to excel.

article thumbnail

Elite Pricing Insights for the Growth-Focused Hotel Owner

Belza

Unlike traditional rate shopping applications that only search either the GDS or brand sites, Bezla’s application scans the entire web, offering an in-depth view of the market and enabling our hotels to excel.