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Flexible Cancellation Policies : In an unpredictable world, flexibility matters. Custom Branding : Your booking experience should look and feel just like the rest of your website. Upsell & Promo Tools : Drive more revenue per booking with add-ons, promo codes, and package deals.
By formally confirming each booking, independent hotels provide guests with clarity, build trust with their customers, and can reduce instances of no-shows, because guests know it is their responsibility to show up (or face late cancellation/no-show fees). Small hotels only have a few rooms and a handful of staff.
In a hotel setting, AI agents typically: Respond instantly to FAQs like check-in times, amenities, or cancellation policies. AI handles it all automatically, freeing up your team’s time for: Lead qualification Upselling Complex booking negotiations This impact is measurable. check-in instructions, upsells, loyalty offers).
For hotel managers, that means a fresh stream of millennial and Gen Z guests who are motivated by price, flexibility and share-worthy experiences rather than traditional brand loyalty. Because the platform curates packaged itineraries, cancellation volumes stay lower than on bargain-only flash-sale sites.
But if your social inbox sits unanswered for hours—or worse, days—you’re telling your next-gen guests exactly what to expect from their stay: delay, disconnection, and a brand that’s asleep at the wheel. They’re booking brands, not rooms. You just need smarter systems, faster reflexes, and a brand voice that actually feels human.
An AI agent powered by large language models (LLMs) can respond instantly, confirm availability, upsell a suite with pet amenities, and share relevant reviewsall within the same conversation. From frictionless communication to relevant offers and faster bookings, AI sets brands apart and fosters stronger guest loyalty.
WorldVue Compass is the latest feature of WorldVueâs Entertainment HUBâ¢, the industry-leading in-room entertainment solution that delivers a fully branded, customizable experience â without the need for rewiring. Operators can create visually appealing reports and guest correspondence that perfectly aligns with the brand.
AI-Driven Content Creation: Automatically generate compelling, on-brand content for emails, speaker bios, and event pages to streamline and scale event marketing efforts. Operators can create visually appealing reports and guest correspondence that perfectly aligns with the brand.
WorldVue Compass is the latest feature of WorldVueâs Entertainment HUBâ¢, the industry-leading in-room entertainment solution that delivers a fully branded, customizable experience â without the need for rewiring. Operators can create visually appealing reports and guest correspondence that perfectly aligns with the brand.
WorldVue Compass is the latest feature of WorldVueâs Entertainment HUBâ¢, the industry-leading in-room entertainment solution that delivers a fully branded, customizable experience â without the need for rewiring. Operators can create visually appealing reports and guest correspondence that perfectly aligns with the brand.
By deploying this strategy a hotel is insuring itself against possible cancellations by having secured guests who can fill cancelled bookings. Data must be used to inform how many no-shows or cancellations to expect so you can overbook by that much. 2) Use multiple data sources. 6) Train your staff to manage overbookings.
If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. In related trends, booking windows are much shorter and cancellation policies continue to be very flexible across the industry. What do these travel trends mean for hotel marketing? Insights are critical.
It’s an opportunity to create a memorable first impression; one that leads to increased guest satisfaction, brand loyalty, and more hotel bookings in the future. They form a record that can be accessed by both you and your guests, which can bring clarity to reservation changes, cancellations or modifications.
Independents, for the most part, can exclusively rely on distribution channels to build up their brand, as unlike hotel chains, most independent properties do not have a large marketing budget to build up their brand in the general public’s eye.
With big data for hotels, marketing teams can position their brand in front of guests, wherever they are, exactly when they need a place to stay. A perfectly timed mobile marketing campaign directed at travelers looking for a place to stay after a flight cancellation is just one small example of the power of big data for hotels.
Dynamic upsell: Hotels can engage guests in advance of their stay, offering enhancements like early check-in, late checkout and room upgrades. In doing so, hotel owners can now easily unlock new opportunities to boost revenue and their bottom line. Wyndham also debuted its new OTA reconciliation tool.
A secure, seamless connection ensures that this data is shared in real time, preventing overbooking and cancellations. Enhanced guest experiences An online booking engine is a convenient way to book 24/7, while promoting relevant upsells and promotional offerings. Why it matters: Data-driven decisions lead to better performance.
This strategy works especially well for lodging facilities that encounter seasonal fluctuations in demand or a high rate of cancellations. Hotels can increase bookings and lower the chance of cancellations by providing discounts to customers who make reservations in advance.
As more and more travelers use search engines for trip planning, adopting a smart SEO strategy can elevate your brand’s visibility, positioning it right in front of potential customers at the exact moment they’re searching. Is your travel brand ready to reach new heights in search engine rankings? Contact Mediaboom now!
Read more: Upselling as a Way of Improving Guest Loyalty Casting a wide net is one way to ensure full occupancy but it is hardly a profitable marketing approach in the long run. This could be a valid strategy for those who have a good location, a pre-established brand and strong guest traffic due to external factors.
It’s clear that OTAs, as well as major hotel brands are putting significant resources behind creating the best hotel rewards program possible. Alternatively, less expensive room rates can be redeemed through more aggressive upselling. Considering offering an early check-in, and / or free cancellation to guests that book direct.
Among them, Expedia remains one of the most influential players—connecting hotels to a global audience through its platform and its wider brand network. It’s particularly effective for hotels that don’t have strong brand awareness or direct traffic. Can I cancel a booking made via Expedia?
For an effective pricing strategy, you should look to determine your offerings, including: Variety of rates Discounts Your loyalty program offerings Upsell opportunities Slow periods are an excellent time to understand price fences such as advanced purchase, deposit or cancellation policies, as these can be flexed over time.
Handle bookings and cancellations smoothly – No long waiting times, just instant action. According to Statista, over 75% of hotel brands plan to invest in AI in the next five years. Hotels worldwide use ChatGPT to: Talk to guests 24/7 – Whether it’s a booking question or a dinner reservation, AI answers instantly.
Additional booking details may also be provided, such as the cancellation policy, amenities, and inclusions like free breakfast or Wi-Fi. Depending on the site, hotels may also be able to add marketing messaging such as free cancellation or complimentary breakfast. Upsell and cross-sell.
Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience. The graph considers cancellations and identifies peak or slow booking days.
Revenue managers must continuously monitor property performance, market trends, competitor pricing strategies, brand impact, and consumer behaviour to optimise their return on effort. Each individual property must consider a pricing strategy (or strategies) that work best for their particular brand. Revenue managers have a tough gig!
This includes one-off promotional emails about upcoming offers, as well as ongoing brand awareness campaigns that include as many messages as you want. Hotels using pre-arrival emails reported that 98% of their upsells came via emails before arrival rather than at the front desk. Second, is email marketing campaigns.
It also aids in managing reservation cancellations and modifications, accepting reservations, sending confirmation emails, extending self-service facilities to guests, processing payments, etc. This consolidated view assists hotels understand how guests are looking at their brand and can take corrective measures accordingly.
Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience. The graph considers cancellations and identifies peak or slow booking days.
Referrals and return business If your guests give you positive feedback on completion of their stay, encourage them to share their experience with family and friends, online review sites and on social media to drive more bookings and brand awareness. This is just a starting point of channel performance reporting.
Referrals and return business If your guests give you positive feedback on completion of their stay, encourage them to share their experience with family and friends, online review sites and on social media to drive more bookings and brand awareness. This is just a starting point of channel performance reporting.
Reduced cancellation risks : The closer the booking is to the stay date, the less likely it is to be cancelled. If you think innovation is just the domain of nimble start-ups or big brands, think again. Pre-arrival upselling Late bookings offer a narrow window for pre-arrival upselling, but it’s a golden opportunity.
Retargeting advertisements When visitors leave your website without making a reservation, you can use ad retargeting to display your property’s brand ad as they continue browsing. For example, it will automatically create target segments for direct marketing campaigns and suggest what pricing and upsells to push out and at what time.
Your booking engine should seamlessly match your website design to be consistent with your brand and not feel out of place. The combination of a user-friendly website, booking engine, and integrations into Google Hotel Search has allowed them to compete in the same market with big brands like Mariott and The Ritz-Carlton. Pre-arrival.
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