Average Daily Rate Target Marketing Travel 
Hotelogix
NOVEMBER 28, 2024
The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. Business travelers typically seek workspace-friendly rooms with fast Wi-Fi, while families require spacious accommodations with connecting rooms.
SiteMinder
APRIL 11, 2024
Medium sized hotel brands can grow a significant revenue stream by promoting their Airbnb listings , considering how popular the platform is among travellers. Listing on Airbnb can be a more cost-effective marketing strategy compared to traditional advertising, with fees primarily commission-based, aligning costs directly with bookings.
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Cloudbeds
MARCH 23, 2023
These days, more consumers are going online to make purchases, and travel is no exception. For travelers, there’s a lot riding on vacations, including money, well-being, and precious leisure time. Travelers, therefore, tend to be extra careful when planning trips, visiting multiple travel sites, and comparing pricing and options.
Hotel Speak
JULY 19, 2024
They realize that the earlier they book the lower the rates are going to be. If group business has a lower average daily rate (ADR) than transient, which it always does, do you put the group on the books in advance and sell the remaining rooms to transient at a higher rate? They’re also going to be smart.
Cloudbeds
MARCH 20, 2023
One of the key reasons travelers are drawn to smaller, independent lodging properties is they provide personalized, intimate experiences. When done effectively, personalization can help hotels earn more bookings, higher average daily rates (ADR) , and better online reviews. ” Why do you need market segmentation?
SiteMinder
MARCH 13, 2025
It will give you key details such as risks, development costs, potential revenue, preferred target markets, competitor analysis and more. Demand analysis : A hotel needs guests so the study will need to uncover how popular the destination is and how seasonal the travel demand is.
SiteMinder
JULY 13, 2024
Inventory management Along with managing inventory per rate-type, inventory management considers how rooms are allocated across your booking channels, optimising the mix of direct bookings, online travel agency reservations (OTAs), traditional travel agents and everything in between. How do they book and travel?
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