SiteMinder

JUNE 5, 2025

A hotel ad is any paid placement used by a hotel to promote its rooms, offers or brand, typically through online platforms like Google Hotel Ads , OTAs (online travel agents), metasearch engines, and social media channels. These ads are designed to appear in front of potential guests at the moment they’re planning or booking travel.

OTA 52

OTA Hotels Average Daily Rate Display Ads 52

Hotelogix

NOVEMBER 28, 2024

Business travelers typically seek workspace-friendly rooms with fast Wi-Fi, while families require spacious accommodations with connecting rooms. Weekend getaway packages for couples, corporate rates for business travelers, and off-season discounts for retirees maximize booking potential.

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

Cloudbeds

JANUARY 22, 2025

Financial analysis When EBITDAR is combined with other metrics, such as ADR (average daily rate), occupancy rate, or RevPAR (revenue per available room) , it can help dig deeper into financial metrics. Improve marketing and distribution Optimize distribution channels to reduce sales commissions.

Revenue 40

Revenue Hotels Operations Average Daily Rate 40

Hotelogix

FEBRUARY 17, 2025

Introduction: The Hidden Revenue Killer for Hotels Did you know that hotels utilizing a mix of OTAs, metasearch engines, and direct booking strategies experience significantly higher revenue growth than those relying on a single channel? Global Distribution Systems (GDS) – Used mainly for corporate travel bookings.

OTA 40

OTA Global Distribution System Hotels Revenue 40

Cloudbeds

MARCH 27, 2025

As labor shortages persist and travelers become increasingly price-sensitive, 2025 is emerging as the year of optimizing performance with hostel operators under pressure to improve efficiency and profitability. This could indicate travelers increased confidence in sharing spaces.

Average Daily Rate 40

Average Daily Rate OTA Cancellation Market Share 40

Hotelogix

APRIL 11, 2025

For instance, an AI chatbot may efficiently handle routine inquiries, but it lacks the emotional intelligence to comfort a distressed traveler.​ ​ 👉 Read Also - Motel vs. Hotel: 7 Key Factors for Smart Travelers 3. Latest Statistic: The average daily rate (ADR) for a U.S. ​ 6.

Overbooking 52

Overbooking Average Daily Rate Hotels Operations 52

Cloudbeds

MARCH 12, 2025

Faced with persistent labor shortages, increased price sensitivity from travelers, and a rising market share for branded hotels which now represent 72% of all US hotels independent operators must sharpen their strategies to stay ahead. The findings reveal 2025 is set to be the year of optimizing performance for independent hoteliers.

Average Daily Rate 59

Average Daily Rate OTA Market Share Occupancy 59

Hotelogix

APRIL 16, 2025

in 2023/24—the highest in a decade—with average daily rates hitting an all-time high of ₹8,055. 👉 Read Also - Motel vs. Hotel: 7 Key Factors for Smart Travelers The cloud-based PMS market for small and medium hotels is experiencing remarkable growth, with adoption rates increasing by 8.2%

Management 52

Management Revenue Management Revenue Average Daily Rate 52

SiteMinder

JULY 25, 2022

Average daily rate (ADR) remains an important metric to talk about within the hotel industry. ADR, which stands for average daily rate, is the average income per occupied room your hotel makes in a set period of time. Seasonal travel trends. Traveller behaviour changes.

Average Daily Rate 52

Average Daily Rate Upsell Occupancy Revenue 52

Hotel Business

FEBRUARY 22, 2023

SiteMinder’s new Hotel Booking Trends report, a hotel commerce data analysis of more than 36,000 hotels and 450+ connected booking integrations, has revealed travelers booked their trips on average eight days earlier, and canceled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.

Average Length of Stay 102

Average Length of Stay Travel Average Daily Rate Cancellation 102

Hotel Speak

AUGUST 13, 2024

Therefore, ensuring it’s easy for guests to book, whether direct or through third parties, is paramount to fulfilling a successful occupancy strategy and higher Average Daily Rate (ADR) goal. Research has found the more visible your hotel is online, the more likely someone is to book it – both directly or via an OTA.

Revenue 104

Revenue Sales OTA Average Daily Rate 104

STAAH

APRIL 16, 2024

This enables hoteliers to adjust room rates dynamically to maximize revenue based on current market conditions. An RMS that can sync seamlessly with various channels allows hoteliers to update room rates and availability across all platforms simultaneously, minimizing the risk of overbooking and ensuring maximum exposure to potential guests.

Revenue Management 109

Revenue Management Revenue Management Forecasting 109

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. For travelers, there’s a lot riding on vacations, including money, well-being, and precious leisure time. Travelers, therefore, tend to be extra careful when planning trips, visiting multiple travel sites, and comparing pricing and options.

OTA 98

OTA Digital Marketing Marketing Market 98

SiteMinder

FEBRUARY 13, 2023

SiteMinder’s new Hotel Booking Trends report, the only hotel commerce data analysis of more than 35,000 hotels and 450+ connected booking integrations, has revealed travellers booked their trips on average eight days earlier, and cancelled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.

Average Length of Stay 52

Average Length of Stay Travel Average Daily Rate Cancellation 52

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

SiteMinder

MAY 16, 2023

SiteMinder’s most recent Changing Traveller Report found that 36% of global travellers plan to incorporate work on their next trip. It’s also projected that by 2035 there will be a billion digital nomads travelling the globe. This was particularly true for Spain in summer, which had the longest average stay length in August.

Average Length of Stay 106

Average Length of Stay Occupancy Average Daily Rate Revenue 106

Cloudbeds

JANUARY 17, 2024

In 2023, the hospitality industry reached record-high ADRs as travelers from around the world got back out to explore, and lodging operators worked hard to keep up with demand (despite lingering staffing shortages). Capturing travelers’ attention will become even more important in 2024. 2024 hospitality marketing trends 1.

Hotel Marketing 98

Hotel Marketing Marketing Market Hotels 98

Little Hotelier

AUGUST 29, 2023

Connecting To Online Travel Agents Partnering with a variety of online travel agents is necessary for B&Bs to connect with global customers. With their scale and global reach OTAs provide hotels with a cost-effective way to increase bookings on a pay-per-performance basis.

ROI 98

ROI Average Length of Stay Hotels Revenue 98

Hotelogix

OCTOBER 17, 2024

KPIs such as the Net Promoter Score (NPS) and customer satisfaction ratings provide valuable insights into what guests think about their experience. Driving Revenue Growth: Financial KPIs like Revenue Per Available Room (RevPAR) and Average Daily Rate (ADR) are essential for tracking your hotel’s financial health.

Average Daily Rate 52

Average Daily Rate KPI Occupancy Revenue 52

STAAH

JULY 8, 2024

Focus on local SEO to attract nearby travelers. Regularly update your blog with engaging and relevant content, such as travel guides, hotel features, and local events. Data-Driven Pricing Strategies Dynamic Pricing: Implement dynamic pricing strategies to adjust room rates based on demand, competitor rates, and market conditions.

Digital Marketing 52

Digital Marketing Accommodation Marketing Market 52

Cloudbeds

MARCH 20, 2023

One of the key reasons travelers are drawn to smaller, independent lodging properties is they provide personalized, intimate experiences. When done effectively, personalization can help hotels earn more bookings, higher average daily rates (ADR) , and better online reviews. ” Why do you need market segmentation?

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

SiteMinder

OCTOBER 5, 2023

It offers a suite of tools that allow you to manage your Expedia listings across various online travel agencies (OTAs) that are part of the Expedia Group. It allows you to manage bookings, adjust nightly rates, availability, and streamline inventory management. Table of contents Why are hotels using Expedia Partner Central?

Average Daily Rate 59

Average Daily Rate Hotels Management OTA 59

Hotel Business

NOVEMBER 13, 2023

By Steve Green Can the industry aim higher when capturing revenue from individual travelers? While this comes with significantly increased risk, the upside is worth it if hotels can ultimately learn more about travelers and their spending habits in the process.

Revenue 59

Revenue Revenue Management Average Daily Rate OTA 59

Amadeus Hospitality

JULY 6, 2023

The Challenge In 2022, One King West Hotel & Residence sought to drive more direct bookings – and revenue – on their hotel website, and to optimize their channel mix while reducing their reliance on online travel agencies (OTAs).

Revenue 40

Revenue Average Daily Rate OTA Display Ads 40

Hotelogix

JANUARY 30, 2024

Hotel Financial Report These reports encompass monthly summaries, Revenue Per Available Room (RevPAR), detailed room reports, closing balance summaries, reports on deposits received, daily revenue, posting audits, Average Daily Rate (ADR), and individual guest folio pending balances.

Occupancy 59

Occupancy Average Daily Rate Cancellation Hotels 59

Hotelogix

MAY 1, 2025

Introduction: Why Hoteliers Should Understand Bidding Platforms As rate parity, OTA commissions , and last-minute booking behaviors evolve, hotel bidding platforms are changing the game. This approach helps fill unsold rooms quickly without broadcasting discounted rates on mainstream OTAs or brand.com websites.

Occupancy 45

Occupancy OTA Average Daily Rate Overbooking 45

Cloudbeds

MAY 31, 2023

With inflation driving up costs, travelers are more price-sensitive than usual. To ensure they’re getting the best value for their money, trip planners are comparing hotel room rates on major OTAs and metasearch platforms before booking. In the past, hotels checked out competitor rates by performing a daily call-around.

Shopping 52

Shopping Revenue Management Average Daily Rate Revenue 52

Clock Software Hospitality

JANUARY 12, 2021

Travel and accommodation have always gone hand in hand, and in a global economy, it is impossible to imagine what life would be like without either. Potential guests are naturally wary of travelling during a global pandemic, and this is beginning to take a toll on the industry at large. do so under much scrutiny and restrictions.

Hospitality 52

Hospitality Average Daily Rate Events Scale 52

SiteMinder

DECEMBER 7, 2023

This strategy is crucial for enhancing both occupancy rates and the average daily rate (ADR), directly influencing the hotel’s financial performance. Table of contents Why does hotel rate management matter? Google produces 500 million results when asked ‘Is travel getting more expensive?’

Management 59

Management Average Daily Rate Occupancy Revenue 59

Little Hotelier

NOVEMBER 6, 2023

An occupied room is almost always better than an empty room, but if you’re being regularly undercut you might face a high vacancy rate. Economic factors There will be periods of economic hardship when certain guests don’t have money to splurge on travel. There will also be good times when more people are travelling than ever.

Revenue 59

Revenue Average Length of Stay Average Daily Rate Hotels 59

SiteMinder

JUNE 12, 2024

The use of yield management should factor in the costs of channels – from GDSs, OTAs, wholesalers, meta search sites and property websites to direct calls – and therefore how to better yield your inventory by channel, customer and more. Pricing sensitivity Business travellers tend to be less price-sensitive than leisure travellers.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

eZee Absolute

JANUARY 9, 2023

Leverage the power of OTAs. If you have been thinking of targeting this group of travelers, then here are some of the benefits you would love to learn about: 1. Have a higher average daily rate. While all their strategies to attract these travelers did perform well, what outperformed everything was their policies.

OTA 52

OTA Hotels Accommodation Travel 52

Cloudbeds

DECEMBER 2, 2024

No use of external or forward-looking data Traditional models don’t incorporate external data—such as compset rates and benchmarks, the hotel’s ranking on online travel agencies (OTAs), and search traffic from partners—to process it into a unified framework alongside rates and bookings.

Forecasting 75

Forecasting Revenue Management Occupancy Revenue 75

Little Hotelier

MARCH 23, 2023

You can also look at any extra services your competitors are offering, as these ‘in-demand’ upgrades can increase your average daily rate (ADR). Adjust your rates The travel industry fluctuates frequently. Track market changes, then reflect them in your own rates.

Occupancy 52

Occupancy Average Daily Rate Revenue Management Revenue 52

Hotelogix

NOVEMBER 12, 2023

They help you understand percentage of rooms occupied, percentage of rooms occupied minus complementary and house use, average daily rate and total revenue of your hotel including POS,other charges, etc. You can run the report by check-in or checkout date.

Management 59

Management Occupancy Revenue Average Daily Rate 59

Cloudbeds

MAY 8, 2024

Searching for demand patterns for your property is like traveling to the past and then going to the future to forecast how to set up your hotel for success. It also shows what type of guests are staying at your hotel and even what booking channels (direct, online travel agencies (OTAs), etc.) are the most common.

Cancellation 52

Cancellation Revenue Revenue Management Occupancy 52

SiteMinder

JANUARY 8, 2024

There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. From food and beverage to travel and tourism, any role within the hospitality sector requires providing a service to customers. Alternate operations in hospitality often rely on the success of the travel and tourism sector.

Operations 59

Operations Management OTA Hotels 59