Xotels

JULY 8, 2025

Customer Analysis In-depth information on your target market, including geographic, demographic, socioeconomic, psychographic, and behavioural segmentation details. It can also help you to keep up to date with the latest hotel marketing trends to understand which are the types of guests who will be staying at your hotel.

Business

Hotel Management

JUNE 15, 2023

As part of HM’s 2023-24 Development Outlook, CBRE Hotels Managing Director – Capital Markets, Michael Simpson, and Pacific Head of Hotels Research, Ally McDade, discuss the challenges and opportunities that lie ahead in the Australian hotel market.

Hotel Marketing

SiteMinder

JULY 13, 2024

For example, a high-end hotel may usually attract guests with no budget constraints, but in the off-season bookings will drop and the hotel has more flexibility to drop rates, attracting travellers who normally would not be able to afford the stay. To benchmark for this, the Average Rate Index is a good way of looking at this.

Revenue Management

MBA Hotels

SEPTEMBER 12, 2018

Potential pitfalls of a major renovation include excessive room closures, negative guest reviews, or even losing a large client due to noise and construction. New construction also carries far greater risks than buying a performing hotel.

Net Operating Income

MediaBoom

AUGUST 6, 2024

Investing in hotel branding is a strategic decision that can yield substantial returns. A well-defined hotel brand is more than a mere logo or slogan; it’s a carefully constructed identity that encapsulates the hotel’s values, personality, and aspirations that differentiates it from competitors and resonates with its target audience.

Branding