Average Daily Rate Average Length of Stay Market Penetration 
Hotelogix
APRIL 30, 2025
Average Daily Rate (ADR): Average daily rate can be used to calculate the average rate at which occupied rooms are booked and is immensely useful to identify performance over time by drawing a comparison between the current and previous periods or seasons.
SiteMinder
OCTOBER 9, 2023
These metrics encompass a wide range of areas, from financial figures like revenue per available room (RevPAR) and average daily rate (ADR) to operational aspects such as occupancy rates and guest satisfaction scores. It can be calculated by multiplying your average daily rate by your occupancy rate.
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Hotelogix
OCTOBER 14, 2023
Average Daily Rate or ADR The Average Daily Rate or ADR is a popular KPI for hotel industry. The ADR is the average rate at which each room at the hotel was sold on a given day. It is calculated by taking the Average room revenue and dividing it by the total number of rooms sold.
Hotelogix
MAY 1, 2025
Average Daily Rate (ADR) ADR shows the average income earned from rooms sold, offering insight into pricing effectiveness. It helps hoteliers benchmark revenue performance and adjust room rates depending on seasonality and competition. This figure becomes the foundation for performance analysis and forecasting.
SiteMinder
JUNE 2, 2022
Consider the following when actioning a revenue management strategy: RevPAR – Revenue per available room gives you an idea of your ability to fill your rooms at an average rate. It can be calculated by multiplying your average daily rate by your occupancy rate.
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