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SiteMinder and RevenYou perfect the art of hotel business optimisation

SiteMinder

Established in 2016, RevenYou is a specialist consultancy firm supporting accommodation businesses across Australia, New Zealand, and the Pacific with revenue management, sales, marketing, and systems integration. Unlocking profit for its clients has become synonymous with the brand over the years. Let’s look at five examples.

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Why traditional compsets are holding your hotel back 

Cloudbeds

The second era of compsets started when the internet brought online travel agencies (OTAs) and online bookings, making competition more dynamic. After that, the deciding factor was the level of accommodation, identified by star rating, while experienceswhat to do once arrived and the overall vibe of the hotelwere an afterthought.

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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

Understanding these fundamentals allows properties to develop more focused marketing strategies and tailored service offerings. Read also: Tips & Strategies to Get Corporate Clients for Your Hotel Customizing Services for Different Segments Tailoring Room Packages Different market segments have unique needs and preferences.

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Hotel Mobile Marketing – 12 Fool-Proof Strategies

MediaBoom

Get My Free Audit Should My Hotel Use Mobile Marketing? Hoteliers would be remiss not to integrate an aggressive mobile marketing strategy. The use of mobile marketing tactics help your brand to better understand the needs and frustrations of your guests so you can get it right on the first try. If not, that is step one.

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2025 Hotel Marketing: Top Hospitality Digital Marketing Trends

Social Hospitality

What Are the Latest Digital Marketing Trends for Hotels in 2025? In 2025, social media marketing and Google Ads are crucial components of hotel marketing strategies. OTA Sync is one of the software solutions on the market that focuses on booking engine excellence. How Can Hotels Optimize for Voice Search?

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Hotel Marketing: Tips to Improve Online Presence Quickly

Hotelogix

If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue. Star ratings are often a traveler’s first filter when searching for accommodations.

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Hospitality marketing agency: The best choice for small hotels

Little Hotelier

What is a hospitality marketing agency? A hospitality marketing agency is a specialist service provider that creates and implements marketing strategies for hoteliers and other hospitality businesses. The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility.