Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

MediaBoom

MARCH 15, 2024

An Hotel SEO Strategy encompasses a tailored approach to search engine optimization specifically designed to enhance the online visibility and ranking of hotels and accommodation providers in search engine results pages (SERPs). Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market.

Hotels 88

Hotels Accommodation Target Marketing Business 88

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. Maximise hotel revenues during high demand periods.

Revenue Management 52

Revenue Management Revenue Services Management 52

Cloudbeds

MARCH 23, 2023

In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites. Choose the platforms that best meet your marketing objectives and budget.

OTA 98

OTA Digital Marketing Travel Hotels 98

Little Hotelier

OCTOBER 11, 2023

As a small accommodation provider, it is important that you maximise ways to increase your direct website traffic and generate bookings. It goes without saying that direct website bookings via your booking engine means you pay no commissions and should therefore be a core focus as part of your marketing strategy.

Hotels 52

Hotels Travel Motels Accommodation 52

Little Hotelier

AUGUST 29, 2023

When travellers only get to enjoy one or two getaways each year, they may not go back to the same destination and stay in the same accommodation. To help with the challenges, this blog will give you a complete guide to marketing your bed and breakfast, including a number of helpful tips to get more guests through the door.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

Cloudbeds

MARCH 20, 2023

It’s important to note that the hospitality industry is starting to shift away from distinct market segments as blended travel (blending of business and leisure travelers) rises in popularity. Instead of trying to reach all travelers, hoteliers can develop marketing strategies to appeal to their ideal guests.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Little Hotelier

JULY 5, 2023

An Airbnb is a small accommodation business that is rented out to travellers on a short-term basis. Starting an Airbnb property can be a great way to get a foothold in the hotel and hospitality industries if you’re looking for a new career or business opportunity. What is an Airbnb? Why should you start an Airbnb?

Accommodation 52

Accommodation Motels Business Occupancy 52

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. Industry analysis The industry analysis will look close at the tourism and hospitality industry. What global issues or movements are impacting accommodation providers? What types of guests do you want to target and hope to win bookings from?

Business 52

Business Target Marketing Consumer Accommodation 52

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Feature customer stories or reviews of destinations and accommodations in your emails.

Marketing Strategy 83

Marketing Strategy Market Marketing Travel 83

Hotelogix

DECEMBER 7, 2023

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. To be very precise, it has shaped the way guests book their accommodations at hotels. Understanding your target audience: Different hotels cater to different markets, and different OTAs cater to different regions and audiences.

OTA 107

OTA Overbooking ROI Hotels 107

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. What is hotel advertising, and how is it different from standard hotel marketing? As you begin to build a luxury hotel marketing strategy, it must include these elements.

Hotels 52

Hotels Branding Market Marketing 52

Inn Quest

SEPTEMBER 5, 2023

This information enables personalized service and targeted marketing efforts, improving guest loyalty. Enhanced Guest Satisfaction: Effective inventory management ensures that guests receive the accommodations and services they expect, leading to higher guest satisfaction levels.

Management 87

Management Overbooking Revenue Hotels 87

SiteMinder

JANUARY 8, 2024

The difference between hotel management vs hospitality management Hotel management and hospitality management can be different terms for the same thing: managing a hotel. Learn more Different parts of hospitality management operations Hospitality is an umbrella term to many industries.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

The difference between hotel management vs hospitality management Hotel management and hospitality management can be different terms for the same thing: managing a hotel. Learn more Different parts of hospitality management operations Hospitality is an umbrella term to many industries.

Operations 52

Operations Management OTA Hotels 52

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

Little Hotelier

NOVEMBER 20, 2023

It can be used to track guest information, preferences, and interactions, as well as to automate marketing and sales communications. In hospitality, guest satisfaction reigns supreme and hoteliers face the constant challenge of fostering lasting relationships and maximising revenue.

Upsell 59

Upsell Hotels Occupancy Revenue 59

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

eZee Absolute

JANUARY 19, 2023

This level of control and flexibility enables accommodation businesses to stay ahead of the competition and make the most of their marketing efforts. Better understanding and targeting of the market Just like any other department of a hotel, the in-house marketing team also has the privilege to enjoy a typical hospitality environment.

Hotel Marketing 81

Hotel Marketing Market Marketing Hotels 81

Hotelogix

OCTOBER 18, 2023

  As technology continues to reshape the hospitality landscape, the importance of an effective reservation system cannot be overstated—it's the key to unlocking efficiency and excellence in modern hotel management. It should be easy for both guests to make reservations and for your staff to manage bookings efficiently.

Business 40

Business Global Distribution System Cancellation Hotels 40

Boutique Hotel News

NOVEMBER 8, 2022

BHN speaks to two hospitality professionals who graduated from the General Managers Program (GMP) at Cornell University a decade ago, to understand their career progression and how the industry has evolved in that time. . As a result, we identified new target markets and redesigned our approach which dovetailed with the staycation boom. .

General Manager 52

General Manager Business OTA Services 52

eZee Absolute

JANUARY 9, 2023

Use social media marketing. Invest in the latest hospitality technologies. If you have been thinking of targeting this group of travelers, then here are some of the benefits you would love to learn about: 1. This financial stability often translates to a higher willingness to pay for quality accommodations and amenities.

OTA 52

OTA Hotels Accommodation Travel 52

Cloudbeds

FEBRUARY 7, 2023

Whether you operate a full-service hotel, hostel, inn, short-term rental, or other type of accommodation, here we share ways to build and maintain guest loyalty with or without a loyalty program. In the hotel industry, guest loyalty can be defined as a guest’s faithfulness to one property over other accommodation choices.

Travel 52

Travel Hotels OTA Services 52

Little Hotelier

FEBRUARY 22, 2023

Hospitality and tourism are exciting, alluring, industries. And a hostel is one of the simplest and most enjoyable forms of accommodation you can provide. And a hostel is one of the simplest and most enjoyable forms of accommodation you can provide. Does the hostel’s current target market match your ideal target market?

OTA 52

OTA Business Hiring Market 52

MediaBoom

JUNE 27, 2023

A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. It outlines specific marketing objectives, target markets, positioning, and tactics to achieve these goals.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

MediaBoom

FEBRUARY 26, 2024

Expressions that focus on rarity, prestige, and status help entice an elite target market. The Ritz-Carlton , celebrated for its refined accommodations and impeccable service, stands as an exemplary model of this eloquent expression, where every detail exudes a commitment to unmatched refinement.

Branding 82

Branding Market Marketing Digital Marketing 82

Cloudbeds

MARCH 15, 2023

Don’t just sell a room, sell an experience Travelers today are looking for more than just a place to stay, they want to find an accommodation provider that fits the experience they’re looking for. Most properties use a channel manager to share their inventory to keep all their channels, rates, and rooms in one place.

OTA 98

OTA Revenue Hotels Travel 98

SiteMinder

OCTOBER 10, 2022

This is the most common classification of accommodation worldwide. United Kingdom – AA Hotel and Hospitality Services. That being said, they all follow a similar system, with one star being the most basic type of accommodation and five star being on the luxury end of the scale. Table of contents. Star hotel classification.

Hotels 72

Hotels Services Accommodation Motels 72

SiteMinder

MARCH 25, 2024

It’s designed to provide a convenient and accessible platform for travellers to manage their accommodations and other travel needs directly from their mobile devices. Targeted exposure Despegar offers tools that help you showcase your hotel to the travellers most likely to book with you.

OTA 52

OTA Hotels Travel Services 52