PMax for Travel Goals: Maximizing direct bookings with AI-powered ads
Cloudbeds
APRIL 1, 2025
increase online sales or generate leadsand PMax will run the campaign across Googles entire network, including Search, YouTube, Display, Discover, Gmail, and Maps. In March 2023, Google launched PMax for Travel Goals, a type of Performance Max campaign designed to target high-intent travelers at multiple touchpoints on the booking journey.
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