Social Tables

SEPTEMBER 14, 2021

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. In fact, 75% of consumers are open to receiving text updates from brands and events they opted-in for. FOMO , or the fear of missing out, is a powerful consumer motivator.

Events 176

Events Market Marketing B2B 176

Xotels

MAY 30, 2024

You will find it below expressed in a simple formula: Occupancy x Rooms Available x Average Daily Rate (ADR) = Room Revenue Room Revenue can also be expressed in a KPI (key performance indicator) called Revenue per Available Room, or RevPAR. And in this case, Room Revenue, when we talk about accommodation.

Revenue Management 49

Revenue Management Occupancy Revenue Average Daily Rate 49

Hotel Management

MAY 10, 2023

Howard ruled off the discussion with an insight into payment options, noting that from a recent European summit, it was revealed that 75% of consumers will not buy if their preferred payment method is not available and the rise of instalment options such as Afterpay, underscoring the need to expand payment mechanisms into the marketing mix.

Market 130

Market Marketing Branding Events 130

BCV

JUNE 14, 2022

I’m confident in stating that most travel consumers will not know what metasearch is. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. The available rooms are collected and displayed with price comparisons all on one site. But hotels definitely care.

Consumer 52

Consumer ROI KPI OTA 52

Social Tables

DECEMBER 1, 2021

Facebook partners with Eventbrite to accommodate the reservation and purchasing of event tickets. Marketing that exists for marketing’s sake alone may turn prospective consumers and event attendees away; it may be viewed as “too salesy.” Post reminders or share a countdown clock to harness the power of FOMO to drive event attendance.

Events 88

Events Market Marketing KPI 88

Xotels

APRIL 3, 2024

Revenue management serves as a predictive tool for anticipating consumer demand, optimizing inventory, and strategically adjusting pricing to maximize revenue growth. Market Segmentation: The hotel market is intricately segmented, accommodating diverse customer groups, including groups and promotional segments.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52