Hotelogix

APRIL 24, 2025

Simplifies Targeted Marketing and Upselling Loyalty program data helps you segment your audience effectively—by stay frequency, spend level, preferences, and location. This segmentation allows you to run targeted marketing campaigns that speak directly to each segment’s interests.

OTA 52

OTA Upsell Hotels Target Marketing 52

Cloudbeds

MARCH 15, 2023

Second, you still have to invest in marketing efforts to attract travelers and remain competitive. Include upsells and add-ons during the booking process Let guests personalize their stay as much as possible using add-ons, upsells, and packages integrated into your booking engine.

OTA 98

OTA Revenue Sales Hotels 98

Catala Consulting

DECEMBER 28, 2023

Just as scientists hypothesize and experiment to understand phenomena, hoteliers can implement similar methodologies to test new ideas, services, or processes on a small scale before full implementation. The ability to quickly adapt and respond to market changes can set a hotel apart in a competitive market.

Management 52

Management Revenue Management Revenue Hotels 52

Cloudbeds

FEBRUARY 7, 2023

A metric derived from the guest survey question, “On a scale between 0 and 10, how likely are you to recommend us to a friend or colleague?” As for those who are motivated by perks and discounts, are they the ideal target market for independent properties? Net Promoter Score™ (NPS).

Travel 52

Travel Hotels OTA Services 52

SiteMinder

OCTOBER 11, 2022

Develop a better rapport with your target market segment. Hotel management software not only benefits returning guests but the technology will allow you to reach out to new markets that would not have discovered your brand. This will boost marketing efforts, allow you to share promotions, and encourage guest feedback.

Hotels 52

Hotels Management Revenue Management Revenue 52

SiteMinder

JANUARY 8, 2024

Placing yourself on a scale of personal growth is especially important for a hotel manager. You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning. Build relationships with guests Develop a better rapport with your target market segment.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

Placing yourself on a scale of personal growth is especially important for a hotel manager. You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning. Build relationships with guests Develop a better rapport with your target market segment.

Operations 52

Operations Management OTA Hotels 52