Social Hospitality

SEPTEMBER 10, 2023

These insights can help you achieve higher levels of productivity, improve your marketing ROI, and help you turn more highly qualified leads into guests. Let’s look at how marketing technology can streamline your business. Automation Automation is crucial in today’s marketing landscape.

Marketing 130

Marketing Market Consumer ROI 130

Up Hotel

DECEMBER 9, 2024

To maximise ROI, consider: Cost-Effective Platforms: Google Ads, Microsoft Ads and Bing Ads often deliver lower cost-per-click rates while helping hotels reach niche audiences. Optimised Campaigns: Use compelling ad copy, well-designed landing pages, and robust conversion tracking to refine your PPC strategy.

ROI 40

ROI OTA Hotels Cost Per Click 40

Amadeus Hospitality

MARCH 30, 2023

It is also an effective way to keep your past guests engaged; nurture relationships with guests and prospects; convert inquiries into bookings; communicate to current guests any updates pertaining to their stay at your hotel; and upsell or cross-sell rooms to future guests. What are the various types of hotel email marketing?

Email Marketing 83

Email Marketing Marketing Market Hotels 83

Travelboom Marketing

JUNE 10, 2024

Profit Optimization in Performance Max Campaigns Google’s latest updates to Performance Max Campaigns may cause any hotelier to rethink their PPC bidding strategy. The new profit optimization goals within PMAX allow advertisers to focus on their return on investment (ROI) rather than only revenue.

Cost Per Click 52

Cost Per Click Small Business Marketing Market 52

Hotel Business

JUNE 4, 2024

With a robust IoT network, hoteliers can deploy mobile guest loyalty applications that recognize guests with automated, secure authentication, which allows property managers to deliver offers, discounts and other marketing/customer engagement content personalized for each guest.

Revenue 69

Revenue Services Operations Occupancy 69

Cloudbeds

FEBRUARY 16, 2024

A customer relationship management (CRM) system can be a fantastic tool to take your hotel marketing strategy to the next level. In this guide for lodging businesses, you’ll learn all about CRMs, from the benefits of using one to the best software in the market today.

Sales 52

Sales Hotels Upsell Marketing 52

Cloudbeds

SEPTEMBER 18, 2024

It can also be used as part of your marketing strategies to highlight the features guests love in hotel marketing campaigns. Each channel generates valuable data on conversion rates and return on investment (ROI) to determine how best to allocate resources. Marketing KPIs. Food & beverage KPIs.

Operations 40

Operations Revenue Management Occupancy Revenue 40

Cloudbeds

JUNE 8, 2023

I didn’t expect to capture this much direct business in such a competitive market.” Using data to improve operations and marketing strategies used to be a privilege for big-budget hotels only. Once you know exactly how much revenue each OTA generates for you, you can develop a channel mix that delivers the highest ROI.

Management 98

Management Hotels Revenue Digital Marketing 98

Cloudbeds

OCTOBER 17, 2024

Direct channel strategies Direct bookings are gold as they help hoteliers avoid hefty commissions and fees and ensure ownership of guest data, but that doesn’t mean there isn’t a price attached. Here we break down strategies to maximize ROI on direct channels. Increase direct bookings with Cloudbeds.

OTA 76

OTA Occupancy Hotels Revenue 76

Xotels

SEPTEMBER 22, 2022

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Bunk Hotel Amsterdam.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40