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Hotel terminology: A complete guide for hotel owners

SiteMinder

CRM system (Customer relationship management) Software that stores guest profiles, tracks interactions and supports tailored marketing. CTA (Closed to arrival) A yield restriction preventing check-ins on a specific date to protect high-demand periods. A high vacancy count during peak season signals a pricing or marketing issue.

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How AI Can Help Hotels Leapfrog the Tech Gap

Hospitality Tech

Heres how: Large Language Models (LLMs): In your brands voice, generate multiple versions of marketing emails, room descriptions, upsell messages, website copy, etc. It’s about improving the output of every team member across sales, marketing, revenue, and guest services. For hoteliers, AI isn’t about replacing staff.

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The Rebooking Paradox: A Deep Dive into APAC’s Hospitality Challenge With Tony Marshall

Hotel Speak

Midscale hotels can also differentiate themselves in a competitive market by harnessing the power of technology to deliver tailored experiences. Marshall: Well, automation can streamline many repetitive tasks, such as night audits, predictive ordering, and yield management, but it’s essential to maintain a strong human touch.

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Top 10 Revenue Management Tools: The Ultimate Revenue Toolkit

Xotels

Instead of relying on guesswork, revenue tools analyze: Market demand How many people are looking for rooms in your area? Customer Relationship Management (CRM) System A CRM organizes guest data so that you can personalize their experience and market to them with the right offers at the right time.

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What is Yield Management: Guide for Hotels

SiteMinder

What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.

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Navigating the UK Market: Top Revenue Management Trends for Hotels

Catala Consulting

In the dynamic world of hospitality, the UK market stands out as a beacon of innovation and adaptation, particularly in the realm of hotel revenue management. This article explores the top trends in hotel revenue management, yield management, and revenue management in the UK, offering insights and strategies for hotel professionals.

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How to Really Make Money with a Hotel: Maximizing Hotel Profit

Xotels

As someone who spent his fair share of time in the trenches of revenue management, I can tell you it isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit. What is Yield Management, Really? That’s yield management in action.