Remove Market Remove Market Share Remove Target Marketing Remove Travel
article thumbnail

Building customer relevance to grow market share

Boutique Hotel News

Together with the staffing crisis that the industry is grappling with, one theme has dominated discussions over the last few months – what are hotels doing to service the post-Covid traveller? Remaining relevant to guests is key, and those that don’t are at risk of losing market share. Who is your customer? .

article thumbnail

Luxury Travel Brands — Delivering Immersive Experiences

MediaBoom

The luxury travel market was valued at a staggering $241.4 And this number is only set to increase with the rise in disposable income and social media presence — resulting in luxury travel becoming a hot commodity among travelers willing to pay premium prices. But what exactly makes luxury travel brands so appealing?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hotel Digital Marketing in a Down Economy- Part 2

gcommerce

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side. decrease YoY.

article thumbnail

Hotel Budget Plan: Are you Ready for 2023?

Xotels

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. I have to share with you a funny story to budgeting with you. What is the balance between print and internet marketing?

Hotels 59
article thumbnail

Hotel Revenue Management Strategies

Xotels

This is done by thoroughly understanding your property, its customers, and the market. Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience.

article thumbnail

116 – TMG Hospitality Trailblazers: Mauri Berry

Travel Media Group

Podcast host Ryan Embree welcomes the newest addition to the TMG Hospitality Trailblazers series, Mauri Berry, Vice President of Marketing & Digital Strategy at Remington Hospitality! Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. So happy to be here.

article thumbnail

Hotel Star Reports: What are they and how to read them

SiteMinder

Falling short of your competitors when it comes to guest experience, accommodation standards or your marketing and advertising strategy can quickly lead to lost revenue. is a hotel analytics company founded in 1985 as Smith Travel Research. Stay on top of your competitors and your market. Have similarly priced rooms.