Boutique Hotel News

NOVEMBER 15, 2022

Remaining relevant to guests is key, and those that don’t are at risk of losing market share. How have you adapted your sales and marketing strategy to attract these new segments? . Where are your target markets researching and booking their travel? How are you catering for new and emerging segments? . •

Market Share 52

Market Share Market Marketing Ancillary Revenue 52

MediaBoom

JULY 19, 2023

A&K is one of those luxury travel brands that tap into the power of segmented and targeted marketing to address the unique needs of its clients. It has focused on targeted marketing on various platforms, including papers and billboards, to grab the attention of a broader clientele. Rewards program: Marco Polo Club 2.

Branding 59

Branding Travel Services Target Marketing 59

SiteMinder

OCTOBER 10, 2022

The company is the recognised leader in hotel industry benchmarking and provides market data including supply and demand and market share information on a global scale. is a hotel analytics company founded in 1985 as Smith Travel Research. Have similarly priced rooms. Offer similar amenities and/or services.

Average Daily Rate 52

Average Daily Rate Occupancy Revenue Hotels 52

Travel Media Group

JULY 19, 2023

You have to be kind of targeted and specific in your marketing. So hotel type deployment, independent lifestyle versus branded by geography in addition to those front of house strategists that really get to know the hotels, the markets and the unique segment priorities and business needs at the hotels.

Hospitality 74

Hospitality Market Marketing Business 74