Travelboom Marketing

NOVEMBER 7, 2023

OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests? Is your percentage of OTA bookings in line with your goals? Reducing OTA commissions can be critical to success.

Hotel Marketing

Little Hotelier

MARCH 15, 2023

It can be frustrating because you’ve expended the energy to market and advertise your hotel, to enhance your guest experience and accrue good reviews, to ensure that every one of your channels, from your website to your OTA listings, are optimised for the exact type of guest you’re looking to attract.

Hotels

Little Hotelier

FEBRUARY 22, 2023

Where and how do your competitors market and advertise themselves? Which OTAs do your direct competitors use? You should invest time in setting up OTA listings , social media channels and your Google Business Profile, and consider investing in online advertising to put your name up in lights. Reach out to owners on LinkedIn.

OTA

SiteMinder

MAY 14, 2025

Direct vs OTA vs GDS). On Hotel Tech Report youll be able to see scores and user ratings for factors such as: Ease of use Range of functions ROI Customer support Implementation process Integration Price Additionally, you can view full customer reviews and recommendations from hoteliers just like you to gain real-life user insight.

Revenue Management

Xotels

JULY 5, 2022

Continuously Changing Consumer Demands and Markets. Missing the Marketing Boat. Marketing Funnel. Market Research. If these keywords match the kind of experiential stay you offer – especially if it is a more niche experience concept – you will be able to position your hotel for optimal ROI.

Hotels