KPI Scale Target Marketing 
SiteMinder
OCTOBER 10, 2022
The company is the recognised leader in hotel industry benchmarking and provides market data including supply and demand and market share information on a global scale. Your index number tells you whether or not your hotel is outperforming your compset against three key KPIs: occupancy, ADR and RevPar.
MediaBoom
MAY 27, 2024
If you work in the aviation industry, you might be wondering if having a comprehensive email marketing strategy can provide your company with new opportunities and better customer retention. With the right segmentation and a targeted approach, you also ensure none of your marketing efforts go to waste, which can do wonders for your ROI.
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