Up Hotel

SEPTEMBER 7, 2021

Maximise profitable direct revenue By working to a ‘direct first’ ethic, your hotel can benefit from receiving more direct bookings and won’t lose out to the OTAs (Online Travel Agents). Did you know that OTAs can take commissions of between 15-35% of each booking made through their booking engines for your hotel?

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

BCV

JUNE 14, 2022

They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. If you’re not doing this, your competition likely is and the OTA’s certainly are with their massive marketing budgets. How is Metasearch Different Than Online Travel Agencies (OTAs)?

Consumer 52

Consumer ROI KPI OTA 52

Travel Media Group

OCTOBER 23, 2024

And I think that’s really sort of industry standard where we get a metric or a KPI, we sit on that, we manage to that. And in some ways you sort of lose like what that KPI is for. So you’re sort of like almost the purpose for your improvement of a KPI is the KPI. Instead of for what the KPI was originally for.

KPI 52

KPI Digital Marketing Travel Market 52

Hotelogix

JANUARY 29, 2025

Channel manager integration : Keep Online Travel Agencies (OTAs) and your booking system in sync without effort. Channel Management Tools Simplified distribution across OTAs and direct channels Central inventory control : Change all channels from one screen. It's like your hotel's own superhero squad!

Management 58

Management Hospitality Hotels Services 58

Experience Hotel

JUNE 14, 2024

Dans un paysage où les Online Travel Agencies (OTAs) gagnent du terrain, les hôteliers se retrouvent souvent à rechercher des moyens pour optimiser leur indépendance, améliorer la personnalisation de leurs services, et ultimement, accroître la fidélisation de la clientèle.

OTA 52

OTA Services Upsell Market 52