article thumbnail

What is Yield Management: Guide for Hotels

SiteMinder

What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.

article thumbnail

Hanging Gardens of Bali maximises sales and improves channel management with SiteMinder

SiteMinder

Just like all the very best hotels around the world, The Hanging Gardens of Bali is intent on prioritising guest experience. He also added that SiteMinder’s features allowed for improved yield management , which resulted in an increase of average daily rate (ADR) for the property.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hotel ad: Monitoring, compliance and parity

SiteMinder

Google Hotel Ads, for instance, continues to dominate for intent-based travel searches, while platforms like Instagram are more effective for brand building and visual inspiration. We were able to increase RevPAR by more than 30% by executing yield management on the platform swiftly and accurately.”

OTA 52
article thumbnail

What is Hotel Revenue Management?

Xotels

Start increasing your revenue today by reading our all-in-one ultimate guide on what is revenue management from our expert perspective as a hotel revenue management consulting company. Article Summary: What is the Definition of Revenue Management? Why is Revenue Management Important to Hotels & Other Industries?

article thumbnail

Revenue Management vs. Yield Management: Are We Splitting Hairs or Unlocking Gold?

Xotels

I was asked this question recently in a meeting: So what is exactly the difference between Revenue Management and Yield Management? Article Summary Yield Management Revenue Management Whats the Big Deal? For me, back in the day, yield management was my bread and butter. My “Aha!”