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Increase room ADR, sell more hotel rooms direct, increase you marketshare, reduce channel spend on OTAsfamiliar? The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick.
One that the OTAs have been using to STEAL MARKETSHARE the past 10+ years. Google Hotel Ads campaigns can’t utilize Google’s in-market and affinity audiences One feature that Google has enhanced within Google Ads over the years (to compete with Facebook audience targeting) is a robust list of in-market and affinity audiences.
Attracting 400+ million unique visitors every month, it is one of the most popular destinations on the internet, and unlike other large platforms like Facebook and Google, almost every TripAdvisor visitor has some form of purchase intent. All in all it’s a compelling advertising proposition.
We are gaining marketshare on the OTAs with the simple introduction of Chat GPT solutions,” said Crocombe. The intent is always to deliver a great experience, but it’s not a replacement for the human touch.” Robots are just a tool, they’re not there to take over our front-desk employees.
You know, of course they’re booking direct and and that’s what we really want, but we also think that they are booking through more traditional leisure, leisure channels, like OTAs and Triple A. From a marketing and digital standpoint, I say content, content, content, it goes back to the spring cleaning we talked about.
In the context of revenue management, the goal isn’t only to sell a room at a low price today with the intention of selling it at a higher price tomorrow. This approach challenges resources to prioritize gathering market information, fostering a proactive rather than reactive stance.
And I, but I think it’s all about whatever your intention is, you know, and I think this is like the beginning of the year and we probably have like fresh or maybe not so fresh marketing plans that we created maybe October, November of last year. They’re looking for opportunity to capture more marketshare.
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