Remove Intent Remove Market Share Remove OTA
article thumbnail

Maximise Your Hotel ROI In 2025

Up Hotel

Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTAsfamiliar? The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick.

ROI 40
article thumbnail

Google Ads Vs Google Hotel Ads: Do you need both?

gcommerce

One that the OTAs have been using to STEAL MARKET SHARE the past 10+ years. Google Hotel Ads campaigns can’t utilize Google’s in-market and affinity audiences One feature that Google has enhanced within Google Ads over the years (to compete with Facebook audience targeting) is a robust list of in-market and affinity audiences.

Hotels 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TripAdvisor advertising for hotels

SiteMinder

Attracting 400+ million unique visitors every month, it is one of the most popular destinations on the internet, and unlike other large platforms like Facebook and Google, almost every TripAdvisor visitor has some form of purchase intent. All in all it’s a compelling advertising proposition.

article thumbnail

HITEC Showcases Technology Tools for Hospitality Operations

Hotelier Magazine

We are gaining market share on the OTAs with the simple introduction of Chat GPT solutions,” said Crocombe. The intent is always to deliver a great experience, but it’s not a replacement for the human touch.” Robots are just a tool, they’re not there to take over our front-desk employees.

article thumbnail

116 – TMG Hospitality Trailblazers: Mauri Berry

Travel Media Group

You know, of course they’re booking direct and and that’s what we really want, but we also think that they are booking through more traditional leisure, leisure channels, like OTAs and Triple A. From a marketing and digital standpoint, I say content, content, content, it goes back to the spring cleaning we talked about.

article thumbnail

What is Hotel Revenue Management?

Xotels

In the context of revenue management, the goal isn’t only to sell a room at a low price today with the intention of selling it at a higher price tomorrow. This approach challenges resources to prioritize gathering market information, fostering a proactive rather than reactive stance.

article thumbnail

109 – TMG Announces Instagram Reels & Video Content Creation For Hotels

Travel Media Group

And I, but I think it’s all about whatever your intention is, you know, and I think this is like the beginning of the year and we probably have like fresh or maybe not so fresh marketing plans that we created maybe October, November of last year. They’re looking for opportunity to capture more market share.

Hotels 59