Hotelogix

NOVEMBER 30, 2023

Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue. These statistics show why OTAs are essential for hotels.

OTA

Cloudbeds

APRIL 1, 2025

In the battle for direct bookings, hotels face intense competition from OTAs marketing power in the online space. billion on sales and marketing. Googles Performance Max for Travel Goals offers an AI-powered solution that automates ad placement and spend, allowing hotels to compete with OTAs and drive more direct bookings.

Travel

Inn Quest

MARCH 23, 2023

Other figures from Statista are as follows: Australia’s hotel segment specifically is forecasted to see revenues of US $6.75 Market Forecasts Despite recent challenges, Australia’s hotel and resorts market is forecast to grow by 13.3% in 2023, with domestic travel increasing by 16.9% since last year (IBISWorld).

Forecasting

Hotelogix

DECEMBER 25, 2023

  More online room sales A cloud-based PMS can easily integrate with other third-party hospitality solutions like a hotel channel manager. The integration allows real-time rates and inventory updates across multiple online sales channels, including OTAs and metasearch engines.

Revenue