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Direct Booking Strategies: How to Promote Your Booking Engine Effectively

STAAH

If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Here are the essentials: a) Rate Comparison Widget Build trust by showing guests how your direct rates compare with OTAs, all in one place. STAAH Tips: STAAH’s RateStalk allows you to display OTA rates alongside your direct price.

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Jurny, Visual Matrix Partner to Offer Fully Autonomous Guest Experience

Hospitality Tech

“hotels can now offer the speed, personalization, and polish of enterprise-scale operations—on their own terms.” As guest expectations rise and staffing challenges persist, this collaboration empowers hotels using the Visual Matrix PMS, a premium, high-touch service without expanding their teams.

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2025 Hotel Marketing: Top Hospitality Digital Marketing Trends

Social Hospitality

These systems enable hotels to deliver personalized experiences at scale, ensuring every guest feels seen and valued without requiring additional work from employees. How Can Hotels Enhance Guest Experience with Innovative Marketing? OTA Sync is one of the software solutions on the market that focuses on booking engine excellence.

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Duetto Introduces RMS for Limited-Service Hotels

Hospitality Tech

Its mobile-friendly interface and intuitive setup empower lean teams to automate pricing decisions and scale operations effectively. The collaboration aims to help quick-service and fast-casual restaurants improve customer engagement and loyalty program participation by linking ordering technology with marketing automation.

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3 Winning Strategies for STRs To Compete with the Big Dogs

TravelNet

Optimization, especially in your tech stack, can happen much faster at a smaller scale. Assuming youve been quietly accumulating email subscribers over the years, this is where those leads can really start to pay off. Direct bookings offer better margins for you while guests pay the same as or less than the OTAs.

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13 ways to attract more direct bookings for your hotel

Cloudbeds

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA
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15 Essentials Digital Marketing Services for Hotels

MediaBoom

Email Marketing Email marketing remains a powerful tool for hotels, allowing them to maintain direct communication with past, present, and potential guests. Sending these messages immediately after their stay Here’s how email marketing can be leveraged effectively in the hospitality industry.