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If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Here are the essentials: a) Rate Comparison Widget Build trust by showing guests how your direct rates compare with OTAs, all in one place. STAAH Tips: STAAH’s RateStalk allows you to display OTA rates alongside your direct price.
âhotels can now offer the speed, personalization, and polish of enterprise-scale operationsâon their own terms.â As guest expectations rise and staffing challenges persist, this collaboration empowers hotels using the Visual Matrix PMS, a premium, high-touch service without expanding their teams.
These systems enable hotels to deliver personalized experiences at scale, ensuring every guest feels seen and valued without requiring additional work from employees. How Can Hotels Enhance Guest Experience with Innovative Marketing? OTA Sync is one of the software solutions on the market that focuses on booking engine excellence.
Its mobile-friendly interface and intuitive setup empower lean teams to automate pricing decisions and scale operations effectively. The collaboration aims to help quick-service and fast-casual restaurants improve customer engagement and loyalty program participation by linking ordering technology with marketing automation.
Optimization, especially in your tech stack, can happen much faster at a smaller scale. Assuming youve been quietly accumulating email subscribers over the years, this is where those leads can really start to pay off. Direct bookings offer better margins for you while guests pay the same as or less than the OTAs.
Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.
EmailMarketingEmailmarketing remains a powerful tool for hotels, allowing them to maintain direct communication with past, present, and potential guests. Sending these messages immediately after their stay Here’s how emailmarketing can be leveraged effectively in the hospitality industry.
According to PhocusWire , 45% of global unique visitors in travel come from metasearch engines, exceeding OTAs in the US. Now that you see the endless benefits, let’s dive into how metasearch engines can transform your hotel’s marketing game. It’s bound to catch their attention and prompt them to explore further.
6/30/2025 Bite, Attentive Partner to Streamline Restaurant Loyalty Programs with Kiosk and Marketing Integration Bite , a provider of digital kiosk solutions, has a new partnership with Attentive , a platform specializing in AI-driven SMS and emailmarketing. The joint solution is now available to restaurant partners.
However, while these bookings once seemed advantageous, they often come at the expense of reduced profitability for hotels, which prompts a strategic pivot towards maximizing direct hotel bookings over OTA channels. Beyond financial considerations, there are two additional compelling reasons for prioritizing direct bookings.
This level of transparency can tip the scales in your favour when guests are making their final booking decision. Competitive advantage In a saturated market, a virtual tour can set your hotel apart from competitors who only offer static images or text descriptions. Get started with SiteMinder for free or watch a demo to learn more.
Hospitality emailmarketing is one of the most effective tools for growing direct bookings, strengthening guest loyalty, and increasing revenuewithout relying on third-party platforms. With the global hospitality industry reaching a market size of over $4.6 With the global hospitality industry reaching a market size of over $4.6
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